LA Times:

2008 Mitsubishi Lancer – Mitsu Back on Track

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This article by John O’Dell of The Los Angeles Times appeared in the Sunday December 3 edition. AutoPacific‘s George Peterson is attributed extensively in the article.
Mitsubishi hopes new Lancer gets it back on track

The redesigned compact is seen as crucial to the struggling automaker’s U.S. recovery efforts.

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By John O’Dell, Times Staff Writer
December 3, 2006
Mitsubishi Motors Corp., once a shooting star among the smaller Japanese automakers fighting for space in the U.S. market, needs a hit. Badly.
The company, beset by problems here and at home, has seen its U.S. sales plummet 64% from their high in 2002.
Renowned at one time for cutting-edge design and technology, Mitsubishi was among the first automakers to use four-wheel steering and to offer a convertible sports car with a retractable hard top.
It pioneered the direct-injection gasoline engine, for more power with increased fuel economy; and active “yaw,” or body-roll, controls that keep a vehicle from pitching uncomfortably from side to side on curves.
These days the company is better known for cheap loans and woeful resale values.
“It’s a shame, because they’ve always made good cars,” said industry analyst George Peterson, president of market research firm AutoPacific Inc. in Tustin. “But they lost their image.”


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Bugatti Veyron – 253 MPH and Still a Little Late

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For those of you who do not live in the Los Angeles Times sphere of influence, you may miss the writing of Dan Neil their Pulitizer Prize winning auto journalist. You can catch up on his reviews, Highway 1 editorials and podcasts at the LA Times website (http://www.latimes.com). This article on the upcoming launch of the Bugatti Veyron supercar is just one example of Neil’s writing.
By Dan Neil, Times Staff Writer, Los Angeles Times, December 10, 2005
PALERMO, Sicily — At 200 mph, the Bugatti Veyron pounds a beautiful, howling hole in the sweltering haze hanging over the motorway.
This, the fastest production car in the world, is broad and low, an enameled ellipse in a spiffy two-tone paint scheme. By comparison, its now-vanquished supercar rivals, such as the Ferrari Enzo and McLaren F1, are all edges and blades and angles, like F-16 fighter planes or Japanese stunt kites.
The Veyron is not, strictly speaking, the fastest car I’ve ever driven, but the one that’s faster had a jet engine and a parachute. The guardrail to my right is blurred into a dirty stream of quicksilver. Houses fly by before my brain has time to register the word “house.”

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About nine seconds ago, I was dawdling at 100 mph. Then I squeezed the throttle. The seven-speed dual-clutch gearbox clicked twice, the engine took a huge lung-busting toke of atmosphere through its twin roof snorkels — and then things got interesting. Something slammed me from behind and I realize it was the seat. Captain, it appears we have fallen nose-first into a wormhole.
Two-hundred mph. And I’m not even in top gear.
… house….


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