LaCrosse:

2012 Buick Lacrosse eAssist: A Premium Sedan with a Boost in Fuel Economy

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While the upcoming Buick Lacrosse failed to induce any excitement within the automotive enthusiast in me, I was more than a bit impressed by its new fuel-saving powertrain technology: eAssist. Recently, I had a chance to try out the new 2012 LaCrosse with eAssist through various terrains near San Francisco, both city and winding country roads, in order to witness eAssist in action.


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Buick Wins AutoPacific 2010 Award as Top Popular Brand

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Buick_VSA-Logo.jpgBuick and Cadillac Win Top Brand Awards Buick wins the AutoPacific 2010 Vehicle Satisfaction Award for top Popular Brand. Buick’s feat completes a General Motors sweep of brand winners – Cadillac wins as top Premium Brand.
With three vehicles – LaCrosse, Lucerne and Enclave – Buick has achieved superior scores overall topping Honda, Ford, GMC, Mercury and Hyundai among Popular Brands. Some might contend Buick is a Premium Brand. If Buick had been included in the Premium Brand list it would have come in behind Cadillac, Lexus, Mercedes-Benz and Lincoln. Buick’s performance is excellent whatever class the brand is entered into.
Class Without Ostentation With a “mature” buyer base, Buick has to score highly in ease of use, easy to get into and out of, comfort and quietness. A Buick buyer demands transportation that does not challenge them or their neighbors. They want a vehicle that conveys class without ostentation. With Buick, they have it.
For a complete list of winners and description of the Awards, click here.


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2010 Buick LaCrosse Finds a Sweet Spot

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Bui_10_LaCrosseCXS_3a.jpgWe recently spent a morning with Buick LaCrosse, the star of the Buick showroom for 2010MY. You know by now that Buick is one of the four core brands that GM retained post-bankruptcy. Wildly successful in China, the brand has challenges in the States, evidenced by Chevrolet Camaro outselling the entire brand in June 2009– an atypically high month for Camaro that also speaks to the sad shape of Buick sales today.
Buick needs to connect with buyers who have not hit exit-level, and they know it. Based on our first drive, the 2010 LaCrosse has product credibility to build on the success Enclave started. As Buick navigates a renaissance inspired by Cadillac’s success, the LaCrosse is a strong, firm step forward.


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Buick Announces LaCrosse Super

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Buick announced today that it will launch a V8-powered version of the LaCrosse mid-size sedan in mid-2007 as a 2008 model. Powered by a 5.3L small block General Motors V8, the LaCrosse promises to be an excellent performer.
Shown to analysts for the first time at General Motors North Hollywood Design Studio, Buick resurrects the Super name for the higher performance LaCrosse. VehicleVoice and AutoPacific correspondants were on hand for the announcement as well as driving opportunities in Buick Lucerne V8s and the new Pontiac G6 Retractable Hardtop Convertible. Unfortunately, no photos of the LaCrosse Super were allowed at this event, but think of a tougher, beefier LaCrosse with all the bells and whistles.
With Pontiac having the Grand Prix GXP and Chevrolet having the Impala SS powered by the same engine, it was only a matter of time before Buick added a V8-powered Mid-Size model to its lineup.
Promising to be a relatively low-volume proposition, the Super will provide a halo for the LaCrosse and enhance Buick’s image for performance on demand.


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2005 Nissan Altima Ties With Buick LaCrosse for AutoPacific Premium Mid-Size Vehicle Satisfaction Award

Nissan Altima and Buick LaCrosse Tie for AutoPacific 2005 Premium Mid-Size Car Vehicle Satisfaction Award

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“Altima achieves class-leading performance in 2005 with a substantial upgrade to its interior finally complementing its outstanding exterior styling and powertrains. Now built in two plants, Smyrna, Tennessee (alongside Maxima) and Canton, Mississippi, Altima provides its owners a combination of style, size and performance that others in its class do not match. Think of Altima as an American-designed, American-made, Japanese brand Premium Mid-Size Car. Altima caters to owners wanting distinctive styling and driving enthusiasm.”
“The all-new Buick LaCrosse has what it takes to satisfy Buick owners demanding efficiently sized, affordably priced transportation. LaCrosse has a combination of new styling, generous interior space, driving ease and brand image that Buick owners have come to expect. LaCrosse – clearly a Buick owners have embraced. LaCrosse is American through and through delivering size and comfort to discerning buyers of American Premium Mid-Size Cars.”


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