Laguna Seca:

Branding Iron – Auto Marketers New Book Critiques America’s Auto Industry


The unveiling of Charles Hughes and William Jeanes new book, Branding Iron, was held at an ex-Marine Air Station, now converted into an autocross course and automotive presentation center. It was a fitting preview, and the book, published on September 1, is all about conversion and change.

Auto Exec Charlie Hughes at a Press Briefing for his new book.

Charles Hughes, called “Charlie” by his associates and friends, is an experienced sales and marketing auto industry executive. Charlie worked for many of the industry’s brightest minds and Land Rover in the United States was created under his leadership. Charlie was also the guy behind Mazda’s ZoomZoom advertising campaign.
Charlie is now head honcho at Brand Rules, an consulting company specializing in branding strategies.
Many people know William, “don’t call me Bill”, Jeanes as the former editor-in-chief of Car and Driver. His contact with new and emerging vehicles was a weekly occurrence, and his insight important to the industry and the public at large.

Branding Iron
reflects the authors love of the old west, the courage, rugged lifestyle and people who lived and died for what they believed in. Their book, focusing on branding as a mechanism for selling cars, trucks and SUVs, is about the need for some of that commitment, as opposed to the often soft, bland, and “cover your ass” management and strategies now in play in the auto industry.
Is the book any good?

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VehicleVoice: The Sounds of the Monterey Historic Races!


Welcome to “VehicleVoice”

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This week, the all-new VehicleVoice podcast takes you to the Monterey Historic Races at the Mazda Laguna Seca Raceway. Trackside!
This is one of our very favorite automotive events each year. The Historics are everything auto enthusiasts hope for. Where else can you see a Bentley from the 1920s competing on the same track that hosts the American Le Mans series? Race cars from the genesis of the sport, all the way up to the current Toyota F1 car took to the track this weekend, and we were there…with cameras and microphones, to bring it to you.
The races aren’t the only event that takes place during the Historics. The Concours de Elegance at Pebble Beach brings million-dollar trailer queens together to strut their stuff before hitting the auction block. The Concorso Italiano features so many gorgeous Ferraris, Lamborghinis, Fiats, Lancias and Maseratis, it’s hard to think straight amidst all the red paint. And MINI claimed the weekend as their own this year as well, celebrating the featured Historics’ marque, Cooper. They introduced their new MINI Cooper GP and kicked off a two-week cross-country drive of MINI enthusiasts.
We were there for it all, and we begin our coverage with an audio podcast that will have you drooling over the sounds of Maseratis from the 50s, 60s American muscle cars, and the incredible song of Toyota’s F1 race car, driven to a track record by none other than Ricardo Zonta.
Hear it all right here!
Show Rundown
00:35 Track Introduction David Barrett, VehicleVoice contributor
01:40 The Featured Marque – Cooper Karol Andrews of the Cooper Car Club
05:10 Mini Cooper Mini Takes the States Kick Off Party with Jim McDowell, Vice Prersident of Marketing for MINI and Andrew Cutler, MINI Communications Manager
07:44 The Sounds of Classic Race Cars David Barrett, VehicleVoice contributor
09:56 Toyota TF Formula 1 Race Car engine noise courtesy of Toyota and test driver Ricardo Zonta

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