Mercedes R-Class:

Crossovers… Media – Industry Forcing a Definition

We at VehicleVoice (http://www.vehiclevoice.com) and the VehicleVoice Blog-o-Rama (http:/.vehiclevoice.com) often feel that we are fighting an uphill battle concerning the use of the word “Crossovers”. This is a term that has come to mean SUVs based on car platforms and mechanicals. That’s fine. However, it is industry jargon that has not been adopted by the public. The media, picking up on industry jargon is forcing the term where no-one needs it.
An SUV is an SUV or Its NOT
Based on our research, it’s simple. American vehicle buyers have categorized vehicles into several basic categories: cars and trucks further subdivided into luxury cars, mid-size cars, economy/compact cars, sports/sporty cars, pickup trucks, sport utility vehicles (SUVs) and vans/minivans.
The SUV category seems to be giving folks the most trouble. To a typical vehicle-buyer, an SUV is an SUV is an SUV. There are big ones and small ones, but an SUV is an SUV. Muddying the playing field, however, is the notion of a “crossover”. A Traditional SUV in this more complicated world is a truck-based SUV like Ford Explorer or Toyota Sequoia. A crossover SUV is an SUV based on a car platform, a “unit-body” platform. But people often forget that the Jeep Grand Cherokee, Jeep Liberty, Mitsubishi Montero are all based on unit-body platforms but are not car-based. Does this make them a crossover? NO!
TBlazer Blog.jpg
Chevrolet Trailblazer… a “real” Truck-Based SUV

Post-Modern SUV… Soft Roader… NOT Crossover

So, it’s pretty muddy. What crossovers need to be are at-a-glance SUVs. The basics of the SUV equation are well known so deviating is a risk. An SUV must have a basic two box bodystyle, relatively tall glass for good visibility, a relatively upright windshield that provides a stiff A-Pillar allowing easy ingress/egress, and a command seating position. At the same time interior roominess and the ability to carry cargo is very important. From our perspective, this most American of vehicle types is very easy to understand but easy for a foreign car company to get wrong.
Torrent Blog.jpg
Pontiac Torrent… Car-Based Post-Modern (Crossover) SUV
Let’s read on about how USA Today recently reacted to the issue of “crossovers”…


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Mercedes-Benz GL-Class: Third SUV, Built in America

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The Mercedes introduction of the third prong of its latest attack on the American SUV market is the 7-passenter GL-Class. The GL-Class complements the 5-passenger M-Class and 6-passenger R-Class “Grand Sports Tourer” (whatever that is) as Mercedes-Benz broadens its people-carrier offerings to meet the needs of SUV buyers.
The full technical details of the GL announced at the 2006 North American International Auto Show in Detroit in January 2006, were precluded by the first photos and brief technical specifications shown here:

MB_07_GL-Class_front.jpg


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