The Mercury Milan Hybrid took top honors in the Hybrid Car Vehicle Satisfaction award category. The Milan Hybrid was top rated in such critical areas as fuel economy and environmental friendliness. Its satisfaction was also top in class with respect to innovative technology and vehicle range.
Both standard Sync and the EcoGuide instrument cluster, which provides encouragement for a fuel-efficient driving style and allows customers to adjust the level of feedback they get on their driving habits, likely contributed to the high technology ranking. Whether the challenge of efficient driving or the good dynamics Ford dialled in to the Milan are the reason, the Mercury took best-in-class score for the elusive fun-to-drive category, too.
For a complete list of winners and description of the Awards, click here.
Fusion Hot Out of the Blocks
Fusion is Ford’s new mid-size sedan and is a very respectable piece of work. It has distinctive styling, a good sized interior and a large trunk. This combination puts Fusion in the hunt to attract buyers of mid-size cars that have been unable to consider a Ford since the demise of the easily forgotten Ford Contour (and who can’t forget its predecessor – the Tempo). For the first time in years, Ford has a competitive mid-size entry worthy of consideration. The first full month of sales for the Ford Fusion was October, 2005. Fusion, right out of the blocks, looks like a surprise winner with slightly over 4,000 units sold.
In a departure from conventional mid-size car marketing, Ford says they are not going after buyers who would consider the high volume Japanese entries like Toyota Camry, Honda Accord and Nissan Altima. Instead, they think they can have a pretty healthy business selling to Mustang owners who are moving into a mid-size sedan after their fling with the most popular sporty coupe on the planet.