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2010 Mercury Milan Hybrid Wins AutoPacific Vehicle Satisfaction Award for Hybrid Car

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Mer_10_Milan_Hybrid.jpgThe Mercury Milan Hybrid took top honors in the Hybrid Car Vehicle Satisfaction award category. The Milan Hybrid was top rated in such critical areas as fuel economy and environmental friendliness. Its satisfaction was also top in class with respect to innovative technology and vehicle range.
Both standard Sync and the EcoGuide instrument cluster, which provides encouragement for a fuel-efficient driving style and allows customers to adjust the level of feedback they get on their driving habits, likely contributed to the high technology ranking. Whether the challenge of efficient driving or the good dynamics Ford dialled in to the Milan are the reason, the Mercury took best-in-class score for the elusive fun-to-drive category, too.
For a complete list of winners and description of the Awards, click here.


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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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Ford Fusion Surprises?

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Fusion Hot Out of the Blocks
Fusion is Ford’s new mid-size sedan and is a very respectable piece of work. It has distinctive styling, a good sized interior and a large trunk. This combination puts Fusion in the hunt to attract buyers of mid-size cars that have been unable to consider a Ford since the demise of the easily forgotten Ford Contour (and who can’t forget its predecessor – the Tempo). For the first time in years, Ford has a competitive mid-size entry worthy of consideration. The first full month of sales for the Ford Fusion was October, 2005. Fusion, right out of the blocks, looks like a surprise winner with slightly over 4,000 units sold.
In a departure from conventional mid-size car marketing, Ford says they are not going after buyers who would consider the high volume Japanese entries like Toyota Camry, Honda Accord and Nissan Altima. Instead, they think they can have a pretty healthy business selling to Mustang owners who are moving into a mid-size sedan after their fling with the most popular sporty coupe on the planet.


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