MINI Wins IVA:

MINI – Ideal Popular Brand in AutoPacific Research

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AutoPacific’s Ideal Vehicle Award (IVA) for Popular Brands recognizes the brand whose vehicles best hits the targets its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

For 2012, MINI achieves the top ratings from its owners outpointing second place Popular Brand GMC by 31 rating points.  Owners of the MINI Cooper give the cheeky Premium Compact Car a dominating win in its category over the Subaru Impreza WRX.  The all new MINI Countryman outpoints second place Kia Sportage by 78 rating points.  MINI’s bold head-turning styling, combined with premium design cues and efficient, though small, packages yield an impressive score in AutoPacific’s Ideal Vehicle Award research.


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MINI Cooper – AutoPacific’s Most Ideal 2012 Premium Compact Car

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AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand.  Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.

MINI Dominates Subaru Impreza WRX for IVA Win: The 2012 MINI Cooper comes closest to the ideal of any Premium Compact Car.  The MINI dominates the second place Subaru Impreza WRX by 62 rating points to win its class.   Having eighty-percent or more of owners rating a characteristic ideal is outstanding.  Achieving a score of ninety-percent is even more impressive.  Ninety-percent or more of MINI owners rate exterior size, interior lighting, exterior styling and ride and handling ideal.  Eighty-percent or more of MINI owners find these additional characteristics ideal:  wheels, driver’s seat comfort, power and acceleration, ease of getting in and out and safety features.

A Few Shortfalls – Most are Related to Size and Style, but Infotainment can be Improved. MINI owners chose one of the smallest cars on the market when selecting their car, but 30% want more cargo space and 26% want more passenger roominess.  About 33% want more interior storage compartments.  About 28% want better driver’s seat visibility than now.  About 28% of MINI owner want more infotainment technology in their car.

You can find an Autobytel review of this IVA award winner at  http://www.autobytel.com/auto-news/awards/consumer-s-ideal-cars-revealed-in-2012-iva-awards-112116/

For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact karin.turner@vehiclevoice.com and title your email “IVA Results”.  A copy of the results will be emailed to you within 48-hours.


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