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2014 Kia Optima Wins AutoPacific Vehicle Satisfaction Award

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The 2014 Kia Optima is the highest scoring Mid-Size Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. Coming in behind the Optima are the Ford Fusion, Hyundai Sonata, Chevrolet Malibu, Nissan Altima, and the Toyota Camry.  The Optima also won the VSA for its class in 2013 giving it two years as the top satisfying Mid-Size Car.

The 2014 Kia Optima leads its category with eighteen wins and ties out of fifty attributes. The Optima also comes within one tenth of a satisfaction point in fourteen other categories. For over sixty percent of the satisfaction measurements the Optima is on top.

The top ten highest ratings by Kia Optima owners are: the exterior styling and color, image, warranty, the perception of reliability and dependability, overall quality and image, exterior size, safety rating, and feeling safe while driving.

Subjectively, even as it ages, the Optima remains one of the best styled mid-size cars of recent years.

AutoPacific VSA Logo Feature


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Kia Hypermiles to Key West

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I’m really not a hypermiling type of guy – I usually drive a twin-turbocharged V6.  When the opportunity to drive from Miami Beach to Key West came up, I admit the allure of Key West was more than the chance to get the maximum fuel economy out of a Kia Optima Hybrid and new Kia Rio.  Having grown up in Florida, the northern part, I had never been to Key West – got as far as the Everglades a couple of times.

Kia Optima Hybrid and Kia Rio

The cars did not disappoint and Kia threw in the chance to attend GRAND-AM Continental Tire/Kia200 Sports Car Challenge race at the Homestead-Miami Raceway.  So how could I refuse?

Optima – Elegant Mid-Size Style With Maximum Fuel Economy The Optima is one of my favorite mid-size cars.  Its styling is great and interior is very easy to live with.  From my perspective, the Optima style is very sophisticated and European.  Coming from the “junior” Korean manufacturer, the Optima is much better looking than the swoopy Hyundai Sonata that has turned so many heads since its introduction in early 2010.  My guess is that the Optima style has more staying power than the Sonata which may age pretty quickly.

Adding the Hybrid model to the Optima lineup gives Kia a price-efficient, fuel-efficient combatant in the growing fuel economy battleground among mid-size cars.

All New Rio – Bottom-Feeder No More This was the first chance I have had to drive the all new Rio.  As the bottom entry in Kia’s lineup, the Rio has evolved from a cheap, cheap tin can to a very worthy small car.  Of course, it is not cheap, cheap any more, but it is reasonably priced.  The model we drove was priced a notch above $20,000 but had everything on it including a navigation system, sun roof and leather seats.  In previous generations, it would have been unheard of to have this level of equipment available in the lowest priced car from a mainstream brand.   With a front seat package rivaling a mid-size car in size, folks are no longer “sentenced” to drive a small car.


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New York Auto Show 2008 – A Pair from Kia

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Kia‘s New York auto show stage held both concept and production surprises. We believe that the KOUP concept, though too cutely named, hints at the next-generation Spectra. Kia described the KOUP as “closer to production than you might think,” strongly hinting Kia may add the coupe itself. The production surprise was the facelifted 2009 Optima. This new look takes Optima a step forward.

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Kia KOUP: Is there a pocket rocket in Kia’s future?

Kia_09_Optima_sab_blog.jpg

2009 Kia Optima gets a fresh look


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