Mitsubishi has been on something of a downturn over the last few years, even more so than most of the automakers during this recession. Aging model lines and relatively little marketing have reduced the brand’s visibility over the years despite some exciting turbocharged and all wheel drive products, in stark contrast to Mitsubishi’s relatively high profile at the turn of the century due to extroverted products, catchy commercials, and creative financing.
The Conceptual Answer?
A tangible concept can help communicate in a way words never could. General Motors’ introduction of its Chevrolet Volt Concept Vehicle at the 2007 North American Auto Show put hardware in the forefront where GM only trotted out talking heads at the LA Auto Show. In Los Angeles, GM simply stood behind a podium and rattled off statistics and their plans for a greener future. But in Detroit they communicated with a concept that probably created the most positive ‘green’ PR buzz they’ve had in awhile.
In fact, the Volt may be a green idea that would get the most jaded of AutoPacific and VehicleVoice staffers “green”.
Is the Chevrolet Volt the Most Important Concept at NAIAS?
The Chevrolet Volt, seemed to zap the audience into believing GM will rule the global market with a cure-all plug-in vehicle. In terms of powertrain technology the Volt may have been the most important vehicle at the Detroit Auto Show.
The illusive answer to the problem of petroleum-based transportation has been challenging both consumers and automotive manufacturers for years and yet no long-term definitive answer has been delivered. Sure, some auto manufacturers have toyed with plug in electric vehicles but they have either been viewed as science experiments for the environmentally friendly few or self-proclaimed socially conscious. The Chevrolet Volt may be the conceptual (read: theoretical) answer allowing the consumer to choose the most energy efficient solution within their geographic region.