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Expressive 2016 Lexus RX350 on the Way

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Lexus RX350 SnoutsLexus Spindle Grille Gets Even Bigger  You might have noticed that Lexus products are getting a bit more expressive as the brand tries to broaden its customer base.  A bit more expressive may be an understatement for the new RX350.  The now-trademark Lexus spindle grille goes to new lengths in the 2016 Lexus RX350.  The gaping snout is so large that it impinges on the approach angle of the crossover SUV.  It is gigantic!  This is the fourth generation RX350.  If you can remember back to 1998, the RX350 was the first premium brand crossover SUV.  It started a trend that almost every premium brand has since copied – car-based, unit body, good ride, maneuverable, fuel efficient, quiet, good performance.

The predecessor to the 2016 Lexus RX350 was clearly a derivative of the Toyota Camry/Lexus ES350.  In fact the instrument panel was so plain it looked like it was right out of a Camry.  The styling was essentially characterless, but it remained the top selling Lexus.Bouncy Castle Pentagon Princess buy

2016_Lexus_RX_350_SVNew RX350 Designed to Broaden Appeal  Lexus’ top engineer described the new RX as being derived from the Toyota Highlander, but contends it is dramatically different.  Compared with its predecessor, the new Lexus is about 5-inches longer with a 2-inch longer wheelbase.  The character of the vehicle has been moved up a notch and the 2016 Lexus RX350 looks like it will easily remain the top selling Lexus nameplate.  In addition to the grille, the exterior styling approaches “wild”.  It has a “floating roof” where a black glass panel crosses the D-Pillar to give the impression that the roof hovers above the rear quarters.  There are character lines swooping from the front fenders, the rear quarters, the rocker panels.  Busy, busy, busy.

All of this new “interest” is designed to broaden the appeal of the RX.  Previously, the RX was primarily a woman’s car.  It was a car that took kids to school and to soccer practice and was seen parked in front of the beauty salon.  But the new RX is designed to also appeal to younger males while not turning off the traditional RX buyer.  Brian Bolain, the Lexus Corporate Manager of Marketing, says that research conducted by Toyota Motor Sales confirms that they have met the objectives: 1) keep traditional buyers, 2) attract more males, 3) attract younger buyers, 4) and with the F-Sport attract buyers wanting a more sporty look that is different from the base vehicle.

2016 Lexus RX350 IPIts instrument panel looks like it is out of a Lexus GS350 rather than a Camry.  The ingress/egress is easy.  Visibility is pretty good.  The seats are comfortable.  The interior trim is upgraded compared with its predecessor.  All in all, the 2016 Lexus RX350 comes across as completely new crossover SUV with more distinction inside and out that should appeal to a wider range of buyers.

Power Upgraded  The base vehicle is powered by a 295-horsepower 3.5L V6 engine that operates on either Otto cycle or Atkinson cycle depending on engine loads.  The V6 is mated to an eight-speed automatic transmission.  The hybrid RX450h has 259-horsepower V6 that when combined with the hybrid motors yields a total 308-horsepower.  The sporty F-Sport package is available on both the RX350 and RX450h. The F-Sport has upgraded interior trip, sports seats, unique grille and exterior ornamentation.  The F-Sport chassis is upgraded and an optional adjustable suspension is available.

Mark Levinson Clari-Fi Premium Audio  As usual, Lexus has teamed with Harman Automotive’s Mark Levinson sound system team for a very high quality premium audio system.  Using Mark Levinson’s Clari-Fi technology, the system analyzes and improves the audio quality of all types of compressed, digital sources like SiriusXM radio or MP3 tracks.  The idea is to fill in the up-to-90% of the original audio content lost through compression.  The system works very well delivering clear, full music, but what would you expect from an 835 watt, 15 speaker/12 location, 10-channel system.

Dynamics – Seamless  Driving the 2016 Lexus RX350 is seamless.  The ride is smooth, handling flat.  Performance is adequate.  It is very quiet in the cabin except when some road surfaces excite the Michelin Ever Grip Technology tires.  Ergonomics are good.  Circling back around to performance.  The F-Sport package is a trim and chassis option only.  There is no performance upgrade with F-Sport.  To really appeal to the younger, more enthusiastic male buyer it would be appropriate for the F-Sport to have power output above the 308-horsepower hybrid.  A 10% power bump from 295 to 325-horsepower would be nice.

The one bitch several members of the media voiced was that a navigation system should be standard on any vehicle base priced over $30,000.  Optional on the 2016 Lexus RX350.

Base price for the 2016 Lexus RX350 will be below $45,000.  The vehicle is still assembled in Cambridge, Ontario.  It will be in dealerships beginning in November 2015.


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2010 Lexus RX Wins AutoPacific Vehicle Satisfaction Award for Luxury Crossover SUV

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Lex_10_RX_350.jpgThe 2010 Luxury Crossover segment winner is the Lexus RX, outscoring strong domestic and import brand competition in the segment. Lexus dominates their segment, with a package owners consistently give high marks to.
This third-generation RX is slightly larger than the previous model giving it a notably larger exterior size and greater interior room; it’s no wonder the RX was tops in its class in consumer satisfaction with exterior size, driver’s seat comfort and rear seat comfort.
The VSA’s measure both importance and satisfaction and the RX performed where it matters most to consumers. Areas of highest importance to consumers in the Luxury Crossover SUV segment are reputation, reliability, durability and driver’s seat comfort. The RX scored best in class in each of those attributes, as well as ease of getting in and out and feel of interior fabrics and materials.
A well-deserved class winner.
For a complete list of winners and description of the Awards, click here.


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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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2009 Lexus RX: Motorist Choice Award Winner

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Lex_07_RX_400h_2 copy.jpg“For the second year in a row, the Lexus RX is the Motorist Choice Award winning Luxury Crossover SUV. Not a first choice for serious off-roading, for what its buyers want and need, it is tops in class. It meets or exceeds its daily product requirements, looks good inside and out, and delivers reliable, trouble-free service.” – AutoPacific
“The Lexus RX was a 2009 BOVY Winner. The RX has best-in-segment ownership costs and retained value.” – IntelliChoice
Owner Satisfaction Highlights
• Overall Quality
• Reliable/Dependable
• Brand and Vehicle Reputation
• Safety Features/Feeling of Safety While Driving
Cost-of-Ownership Strengths
• 2009 BOVY Winner
• Best-in-Segment Ownership Costs
• Best Retained Value


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