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Autopacific Announces 2010 Vehicle Satisfaction Awards

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AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck
TUSTIN, Calif. (May 20, 2010) — AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.
“While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck.”
AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”


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2009 Lexus RX: Motorist Choice Award Winner

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Lex_07_RX_400h_2 copy.jpg“For the second year in a row, the Lexus RX is the Motorist Choice Award winning Luxury Crossover SUV. Not a first choice for serious off-roading, for what its buyers want and need, it is tops in class. It meets or exceeds its daily product requirements, looks good inside and out, and delivers reliable, trouble-free service.” – AutoPacific
“The Lexus RX was a 2009 BOVY Winner. The RX has best-in-segment ownership costs and retained value.” – IntelliChoice
Owner Satisfaction Highlights
• Overall Quality
• Reliable/Dependable
• Brand and Vehicle Reputation
• Safety Features/Feeling of Safety While Driving
Cost-of-Ownership Strengths
• 2009 BOVY Winner
• Best-in-Segment Ownership Costs
• Best Retained Value


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