Society of Automotive Analysts:

2013 Taurus SEL – Veiling Glare Disaster


The setting is a brightly sunny day in Southern California with a new 2013 Ford Taurus SEL.  The Taurus has a tilted center screen and bright instrument panel applique in front of the passenger seat.  Additionally, there is a bright “racetrack” around the instrument cluster in front of the driver.  Frankly, in high ambient light load conditions, this is a disaster of veiling glare.  This is when the interior materials reflect the sunlight and either distract the driver or temporarily blind them.

Ford’s MyFordTouch system uses a touchscreen center screen.  This is good, but it shows finger prints and with the way the screen is situated in the Taurus it is particularly objectionable.  When reversing and trying to use the back-up camera, the sun washed out the backup image and the fingerprints further obscured the view.

In Googling “Veiling Glare”, I found an SAE (Society of Automotive Engineers) paper titled “Fundamental Issues of Automotive Veiling Glare” written by Ford Engineers in conjunction with the University of Florida back in 1997.  Clearly, they understand the issue, but did not use their own institutional knowledge when launching this model of the Taurus SEL.

Veiling glare is a situation mostly missed by European manufacturers developing cars in gloomy, overcast conditions.  American manufacturers, even those developing their products in the Mid-West, usually don’t miss this. 

Smaller EcoBoost 4-Cylinder Transforms Taurus into a Much More Nimble Product While glare is more than a nitpick issue with the SEL, the car powered by the 2.0L gasoline direct injection turbocharged 4-cylinder engine with EcoBoost giving 240HP and 270 lb-ft of torque was very nimble.  Much moreso than the Taurus with the 3.5L V6 – even in 3.5L V6 EcoBoost form.  The car still suffers from an interior too small for the exterior size of the car, but it is good looking and well-appointed.

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Geely's Designs on North America

Chinese Manufacturer Looking to Supply U.S. Buyers with Basic Transportation
Geely is the second Chinese automaker to announce plans, however basic, to crack the North American auto market. Last year, Malcolm Bricklin of Visionary Vehicles announced aggressive, and seemingly unrealistic, plans for bringing vehicles from Chinese maker Chery to the States by January 2007 and selling 250,000 units in the first year or so. While Visionary Vehicles cannot be written off just yet, the company will not meet its initial launch targets set out at the 2005 Chicago auto show. By Bricklin’s own admission, Chery-made cars won’t begin arriving on American shores until late 2007 at the earliest.
By comparison, Geely is hoping to sell a modest 25,000 units their first year. Ambitious goals and lofty talk aside, when either company arrives and which is first remains to be seen.
According to John Harmer, COO of Geely USA, however, being first is not the objective. “We don’t care who’s first. We care that when we do [arrive], we are perceived as worthy,” he told a group of industry analysts and journalists at a meeting of the Society of Automotive Analysts in March 2006. Harmer shed a bit more light on Geely’s intentions at the meeting, where he was one of a three-member panel discussing China’s automotive future, and VehicleVoice and AutoPacific correspondents were there to hear it firsthand.

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