Subaru B9 Tribeca:

2008 Subaru Tribeca: New York Auto Show

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Facelift Brings Toned-Down Look and Tweaked Name
Introduced at the 2007 New York International Auto Show and due on sale in summer 2007 is an important facelift for Subaru‘s top-of-the-line crossover SUV. At the same time, Subaru is wisely dropping the “B9” portion of its name, choosing to simplify life by just calling the model the Tribeca.
EDITOR’s Note: Apparently Subaru couldn’t take the heat from flacks referring to the vehicle as the “benign Tribeca”. Some wags, referring to its unfortunate nose styling referred to the Tribeca as the “malignant Tribeca”. Those of us here at AutoPacific and VehicleVoice had divided opinions on the styling of the Tribeca’s nose. Some liked it others thought it abhorrent. I was on the side of liking it. It showed Subaru was brave enough to take a chance with distinctive style.

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The exterior changes dramatically quiet the Tribeca’s previously expressive styling, for better or worse. Subaru may find themselves in a situation where changes intended to help improve sales and make the product more palatable to more people have taken out too much of the Subaru personality. Though the B9 Tribeca was polarizing in its first couple of years on market, and sales have yet to meet the initial internal targets, it had Subaru character. Subaru goes into the 2008 model year with a freshened lineup including a facelifted Outback/Legacy (of which we brought you news from the Detroit show in January), new Impreza, and facelifted Tribeca. All carry more subtle looks than prior versions, and the Subaru badge is about the only common element among them.
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IIHS Top Safety Picks for 2007 Model Year

IIHS released the results of its 2007 Safety Pick Awards on November 20. VehicleVoice and AutoPacific feel that these results are important to communicate to our readers. Along with other awards for quality, satisfaction and performance, safety awards can and should be among the information sources a buyer uses when deciding which new vehicle to buy. After all, the Internet gives us almost perfect information.
While we do appreciate the safety value of electronic stability control, it will take years for the entire fleet to be equipped with ESC. For IIHS to eliminate all vehicles lacking ESC eliminates many otherwise safe vehicles from their analysis. This is too simplistic an approach.
2007 TOP SAFETY PICK award winners: award criteria are tougher; SUVs eligible for first time
The Insurance Institute for Highway Safety announces 13 vehicles that earn TOP SAFETY PICK awards for 2007. Winners include 4 cars, 7 SUVs, and 2 minivans. This award recognizes vehicles that do the best job of protecting people in front, side, and rear crashes based on ratings in Institute tests. Winners also have to be equipped with electronic stability control (ESC).
WINNERS
Large car
Audi A6 manufactured in Dec. 2006 and later
Midsize cars
Audi A4
Saab 9-3
Subaru Legacy equipped with optional electronic stability control
Minivans
Hyundai Entourage
Kia Sedona
Luxury SUVs
Mercedes M class
Volvo XC90
Midsize SUVs
Acura RDX
Honda Pilot
Subaru B9 Tribeca
Small SUVs
Honda CR-V
Subaru Forester equipped with optional electronic stability control


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Ten Worst Cars for 2006 – Truth About Cars

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OK, on this one VehicleVoice is just the messenger. The Truth About Cars website has taken it on itself to identify the ten worst cars and trucks sold in the USA in 2006. Not really sure what their credentials are, but here is their press release… When we feel like commenting, see our notes following the press release writeup.
The Truth About Cars Website Names Its Ten Worst Automobiles for 2006
November 8, 2006 – PROVIDENCE, R.I.: The Truth About Cars website (TTAC) has revealed the ten winners of its first annual “Ten Worst Automobiles Today” awards. According to the site’s readers, the very worst vehicles sold in America today are… GM’s minivans.
For voting purposes, TTAC lumped all four of GM’s virtually identical people movers together: the Chevrolet Uplander, Saturn Relay, Buick Terraza and Pontiac SV6.
In his description of the “winner,” reviewer William C. Montgomery slated GM’s minivans for their “antique engineering, woeful looks, cancerous effect on not one but four GM brands and their abject inability to hold a candle to their foreign-owned competition.” In terms of dreadful driving dynamics, contemptible aesthetics and torturous ergonomics, no other vehicles sold in America can compete with these ridiculously-named ‘Crossover Sport Vans.'”
The automotive website’s readers voted the new Jeep Compass America’s second worst vehicle: a lackluster vehicle that betrays its storied brand’s heritage. According to TTAC’s description, it’s an “ugly, gangly, underpowered, mud-aversive half-breed” that “staggers into the light, turning all who see it– or heaven forbid buy it– into grotesque, bobble-headed morons.” The Compass “stomps all over Jeep’s reputation as America’s purveyor of authentic off-road vehicles.”
The rest of TTAC’s Ten Worst are the Jeep Compass (2), Buick Rendezvous (3), Chrysler Aspen (4), Hummer H2 (5), Chevrolet Monte Carlo (6), Subaru B9 Tribeca (7), Saab 9-7x (8), Lincoln Mark LT (9) and Chevrolet Aveo (10). Capsule reviews are below.
To create the list, The Truth About Cars asked its 40k daily readers to nominate the worst vehicles for sale in the United States during the 2006 calendar year. A selection committee comprised of ten TTAC writers selected 20 finalists from the readers’ nominations. Finalists were chosen for their crimes against aesthetics, engineering, ergonomics, driving dynamics and/or brand authenticity. The final ten “winners” were chosen by readers via an electronic poll.
Site publisher Robert Farago said his team created The Ten Worst awards as an antidote to the annual “love ins” provided by the mainstream automotive media. “The profusion of ‘best of’ automotive awards reflects the fact that the manufacturer-sponsored magazines and websites can’t tell it like it is,” Farago said. “TTAC is the home of take-no-prisoners automotive journalism. Our Ten Worst list says we’re not afraid to tell the truth about cars.”


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Traditional Premium Mid-Size SUVs: Do They Still Have LIfe?

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VehicleVoice (http://www.vehiclevoice.comhttp://www.autopacific.com) pay close attention to the the dynamics in one of the largest and most dynamic product segments in the North American auto market – the Premium Mid-Size SUV market. This VehicleVoice blog (http:/.vehiclevoice.com) delves into the dynamics between Traditional SUVs and Post-Modern SUV entries.
Are Traditional SUVs Based on Trucks on Their Way Out?
Some say traditional SUVs are on their way out, but their implied death is exaggerated at best or at worst will come only after a lengthy illness that has just begun to take root. That the playing field is changing there is no doubt, but traditional SUV entries will be an important part of the mix well into the next decade, despite the amount of chatter that Post Modern SUVs (some refer to them as crossovers) are generating and the speculation that the product configuration will take over the world. Though segmentation is subjective and a constantly moving target, but a close look at the Premium Mid-Size SUV segment as currently defined indicates that it is not quite time to write off traditional SUVs.

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Ford Explorer Versus Toyota Highlander: Which is the Way of the Future?
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Subaru B9 Tribeca. New SUV Falls Short with Subi Purist.

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The B9 Tribeca is Subaru’s first effort in designing a larger SUV. It was introduced to the majority of consumers through a 30 second spot featuring the song, “Dust in the Wind” by Kansas. The ad concludes with the tagline claiming the B9 brings an end to our perception of what a typical SUV is, and attempts to establish a new definition for the SUV. The song and visual cues of the ad depicts other SUVs (much larger and utilitarian in size and functionality) falling to dust when the B9 crosses their paths.
Unfortunately, the B9 may be the one that will disintegrate and vanish into air before its competitors. It is brought to you by a company known for appealing to a unique group of individuals who are perceived to be tree-huggers and granola-eaters. From an engineering standpoint, the B9 Tribeca is a great vehicle featuring all that Fuji Heavy Industries technology Toyota just bought from General Motors (GM sold its stake in Fuji to Toyota in Fall 2005)… advanced all wheel drive, ABS, other technological features. Although the B9 Tribeca has an impressive and exquisite interior wrapped in a very distinct (controversial) exterior, it is doubtful the new vehicle will appeal to a large audience.
The Subaru B9 Tribeca was included a VehicleVoice Beauty Contest. As expected, its styling was controversial… in the middle of the pack. It will take a person wanting to make a definite statement to buy a B9 Tribeca. Of course, to break out of the product clutter, that is exactly what Subaru was trying to achieve.
Subaru of America Attempting to Move Upmarket
With the introduction of the B9 Tribeca and the earlier intro of its new Legacy lineup, freshened Forester and Impreza, Subaru is trying to reposition and reintroduce themselves to consumers. The question is whether or not Subaru has the goods to move upscale in product content and price.

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