Sunbird:

General Motors’ Failures – Kudos for Trying

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General Motors Company (formerly “Corporation”) today is a shadow of its former self.  It sells fewer models through fewer brands since its bankruptcy in 2009.  It is reconstructing itself and building itself into a competitive and profitable car company.  That transformation appears to be going very well.

Over the years, however, General Motors has often tried to be a trailblazer (no pun intended) in new vehicle design and development.  Many of these vehicles failed, but we believe GM deserves a tremendous amount of credit for trying where other companies did not have the creative thought or resources to make a “segment breaking” product.  Here are some examples…


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