Grand Vitara won in its segment with narrow margins in five categories in addition to strong wins for ingress/egress and interior storage. To win an Ideal Vehicle segment Award, a vehicle needs to be an all-rounder. The visibility-challenged Toyota FJ Cruiser and the relatively underpowered Jeep Wrangler may be a little too focused to beat out the more all-purpose well-rounded Suzuki Grand Vitara.
The Nissan Rogue is a small Crossover SUV derived from the Nissan/Renault global C-Class platform – i.e. Nissan Sentra, Nissan Qashqai, Renault Megane. VehicleVoice was given the chance to drive several Rogues in the desert East of San Diego. Here’s the scoop.
Justification for Rogue – It Was Easy to Do
The 4-cylinder-only Rogue begs the question, “Why?” Did Nissan feel they HAD TO add a small Crossover SUV to their lineup to compete with the Honda CR-V? Yes. Is there anything particularly intriguing about Rogue? No. It is another is a plethora of conveniently sized, pleasant to drive, reasonably priced small wagons available with all wheel drive. So, I guess it is OK to call it a “Crossover SUV” because definitions in the segment are very broad.
Rogue’s styling does not turn heads. Its target market is the same one as all the other small wagons – married male in early 30s just starting a family and needing more utility than his previous sporty coupe (or more likely Chevrolet Silverado or Dodge Ram full size pickup) gave him. Not that we are down on the Rogue. It’s just that it doesn’t answer questions much differently from any other small Crossover SUV.
Nissan North America Vice President of Product Planning, Larry Dominique, gives walkaround of new Rogue in San Diego
Conclusion: Nissan had a competent, flexible global platform that could be efficiently stretched from a sedan (Sentra) to a small Crossover. It couldn’t carry a V6, but that’s OK because the class leading Honda CR-V doesn’t have a V6 either. So here we have a low cost program, assembled in Kyushu, Japan that can fill a niche in the broad Nissan lineup.
We at VehicleVoice (http://www.vehiclevoice.com) and the VehicleVoice Blog-o-Rama (http:/.vehiclevoice.com) often feel that we are fighting an uphill battle concerning the use of the word “Crossovers”. This is a term that has come to mean SUVs based on car platforms and mechanicals. That’s fine. However, it is industry jargon that has not been adopted by the public. The media, picking up on industry jargon is forcing the term where no-one needs it.
An SUV is an SUV or Its NOT
Based on our research, it’s simple. American vehicle buyers have categorized vehicles into several basic categories: cars and trucks further subdivided into luxury cars, mid-size cars, economy/compact cars, sports/sporty cars, pickup trucks, sport utility vehicles (SUVs) and vans/minivans.
The SUV category seems to be giving folks the most trouble. To a typical vehicle-buyer, an SUV is an SUV is an SUV. There are big ones and small ones, but an SUV is an SUV. Muddying the playing field, however, is the notion of a “crossover”. A Traditional SUV in this more complicated world is a truck-based SUV like Ford Explorer or Toyota Sequoia. A crossover SUV is an SUV based on a car platform, a “unit-body” platform. But people often forget that the Jeep Grand Cherokee, Jeep Liberty, Mitsubishi Montero are all based on unit-body platforms but are not car-based. Does this make them a crossover? NO!
Chevrolet Trailblazer… a “real” Truck-Based SUV
Post-Modern SUV… Soft Roader… NOT Crossover
So, it’s pretty muddy. What crossovers need to be are at-a-glance SUVs. The basics of the SUV equation are well known so deviating is a risk. An SUV must have a basic two box bodystyle, relatively tall glass for good visibility, a relatively upright windshield that provides a stiff A-Pillar allowing easy ingress/egress, and a command seating position. At the same time interior roominess and the ability to carry cargo is very important. From our perspective, this most American of vehicle types is very easy to understand but easy for a foreign car company to get wrong.
Pontiac Torrent… Car-Based Post-Modern (Crossover) SUV
Let’s read on about how USA Today recently reacted to the issue of “crossovers”…
Suzuki’s new small Post-Modern SUV (or crossover, or sport wagon) joins its North American lineup after an introduction at the 2006 New York show in April, 2006. Sales are scheduled for late Summer 2006 in the States, and the U.S. and European spec versions will carry similar styling. The SX4 is the result of a joint project between Fiat and Suzuki, with production by Suzuki at their plant in Hungary and using a Suzuki platform. (The Fiat, called Sedici will, of course, not be seen Stateside.) While this product is well-suited for international markets, its appeal in the States is likely to be limited and largely driven by a combination of value-pricing and its relatively fuel-efficient 2.0L DOHC I4 drivetrain. North American buyers will choose between a five-speed manual or four-speed automatic transmission.