United Auto:

smart Sales Plan Revived


Persistance Pays Off
Though once abandoning a plan for U.S. sales, automaker smart didn’t give up on us like they have on the use of capital letters and two of their European entries (smart roadster and forfour dropped by 2007MY). An exclusive agreement with the United Auto Group dealers, headed by Roger Penske, has been forged to bring over the next fortwo in early 2008. Reports are that optimistic DaimlerChrysler, parent of smart, would like to see sales in the States at about 20,000 units.
Having never really given up on the States, smart has shown off its fortwo at several occasions, including an exhibit at New York’s Museum of Modern Art and as a lead vehicle for the New York City Marathon and a sponsor of the Boston Marathon. Groundwork for creating interest and enthusiasm for this tiny city car is well laid, and rising fuel costs only add to the hype.


The current fortwo was never meant to come to the States, due to problems meeting U.S. emissions regulations, though importer and electric car company ZAP has sold about 200 Americanized fortwos through May 2006, and sales in Canada reached 4000 units with months-long waitlists.

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