Best in Class 2012 Premium Compact Car: Volkswagen GTi
2012 Volkswagen GTi Wins AutoPacific Vehicle Satisfaction Award
Owners of the Volkswagen GTi give the car top satisfaction marks in its class. GTi owners gave the GTi top satisfaction ratings for 29 of the 48 attributes contributing to AutoPacific’s Vehicle Satisfaction Award research, including: Exterior Size, Seating Capacity, Rear Seat Comfort, Flexible Seating, Cargo Space (GTi is a hatchback), Ease of Loading Cargo, Image, Vehicle’s Reputation, Interior Styling, Feel of Interior Fabrics and Materials, Power and Acceleration, Braking, Handling, Fun to Drive, Reliable/Dependable, Ride, Controls Easy to Understand, Controls Have Quality Feel, Instrument Layout, Cupholder Design and Size, Tire Brand, Size and Appearance, Wheel Size and Style, Infotainment Technology, Feeling Safe While Driving, Safety Features, Safety Rating, Overall Quality, Price, and Collision Avoidance Technology. With a possible high of 5.0 rating points on each of the 48 characteristics, GTi owners rate the car at 4.6 rating points or higher on: Exterior Size, Seating Capacity, Image, Vehicle’s Reputation, Interior Styling, Power and Acceleration, Braking, Handling, Fun to Drive (4.95 – almost perfect), Reliable Dependable, Feeling Safe While Driving, Safety features, Safety Ratings, Overall Quality. The lowest ratings are for Environmental Friendliness, Recyclability and Interior Storage. Clearly owners perceive the GTi to be a very safe car with great dynamics at a reasonable price.
Subscribe via RSS
Subscribe via iTunes
Volkswagen believes that great things can come in small packages. Their 2006 GTI won Motor Trend’s Car of the Year award, after all. The 2007 edition does add a five-door version to the lineup for folks who want a bit more function, but do not want much more size. Sticking with the theme, VW’s new SUV Concept, the Tiguan, is another small package with big features.
No, we don’t know what a Tiguan is. Neither does Dictionary.com. But that’s not important right now. What is, is the fact that the L.A. Auto Show and the North American International Auto Show offered a peek at the new compact SUV sporting a 50-state-compliant 2.0-liter diesel. What does that mean? VW is promising several alternative drivetrains when the Tiguan actually hits production. Word on the show floor in Detroit was that the production model is going to be darned close to the concept.
David Barrett gives us a quick look at the Tiguan, replendent in orange, as well as the 2007 GTI, also resplendent in orange. In fact everything in the VW booth was resplendent in orange, including the light.
Show Runtime – 3:28
Volkswagen NA has turned another corner in its quest to turn traditional marketing programs upside down. Following up on its successful FAST campaign, VW has upped the ante with a new multimedia program called “VDUBSROCK.” While it’s too early to know if the program will be a success, there’s no doubt it is establishing the importance of community marketing and new media in the sales process.
Buy a Guitar, Get a Car… Reminiscent of Buy a Bike, Get a Jetta – Jetta Trek
The VW program promotes an unusual opportunity. Purchase one of four VW models (GTI, New Beetle, Jetta, and Rabbit), and get a new guitar – and not just any guitar, either. The First Act Garage Master
guitar includes a built-in pre-amp, so you can plug the axe into your new car and literally play along with music in the car.