Category: The Car Biz

There is a group within Ford that has petitioned to consider using the EcoBoost V-6 found in the recently introduced Lincoln MKS. The EcoBoost isn't a slouch: It's a V-6, 3.7 liter twin turbo direct injection engine that weighs less and puts out more power than the V-8 currently found in the Mustang GT. Sounds good - or does it?

The video stories at VehicleVoice are exclusive and revealing. We interview top executives, review cars with honest, no-nonsense opinion, and share our thoughts on how the auto industry continues to evolve.

On Friday, March 7, two announcements were made that impact the Southern California car culture and, to some extent, the global auto industry. Volvo to move back to New Jersey. Jaguar and Land Rover likely to follow. Chrysler shuts Chrysler Pacific. Who's hiring?

The AutoPacific forecast for light vehicle sales peaks at about 18-million units in 2013. That's after three years when overall sales are higher than the previous 2000 record of 17.3-million units.

Ford Fiesta returns to the U.S., in a couple of years, that is.

We overwhelm our research assistant with the glory-side of an auto show. Little does she know, it only gets tougher from here!

We overwhelm our research assistant with the glory-side of an auto show. Little does she know, it only gets tougher from here!

Bring marching bands to the Super Bowl and BCS Championship game. Abandon lame halftime concerts.

Super Bowl ads are the reason a lot of folks watch the Super Bowl. Of course, we usually pay most attention to car and truck ads, but these ads by Bridgestone and Budweiser rise above the rest.

Automakers' commercials from the 2008 Super Bowl