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Posted by George Peterson on June 22, 2018 at 11:21 am
AutoPacific Announces 2018 Vehicle Satisfaction Awards: Genesis Most Satisfying Premium Brand; Nissan Earns Most Wins, Top Score Goes to Chevrolet Traverse
The results of AutoPacific’s 22nd annual Vehicle Satisfaction Awards (VSAs) identify the most satisfying vehicles in the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 58,000 owners of new 2017 and 2018 cars and light trucks.
“VSAs provide consumers with insight into which vehicles are giving owners a satisfying ownership experience,” says AutoPacific president George Peterson. AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 40 separate attributes ranging from seating comfort and interior quality to driving performance.“AutoPacific VSAs are unique in their inclusion of importance in the calculations,” explains Peterson. “Not only do we measure owner satisfaction, but we also measure how important each attribute was to owners in their shopping process, resulting in a satisfaction score representative of demanding owners.”
Trucks Most Satisfying
Reflecting the booming sales of trucks in the USA, trucks – pickups, sport utility vehicles and minivans – are much more satisfying than cars. SUVs, both traditional and crossovers, are the most satisfying truck categories.
Genesis Reaches Top
Luxury brand Genesis, in its second year in the market, wins top luxury brand, edging out second place Lexus and achieving the highest brand satisfaction score to date. “In just two years, Genesis has reached a level of owner satisfaction unattained by more established luxury brands,” says Peterson. In addition to the most satisfying luxury brand, Genesis G90 wins the Vehicle Satisfaction Award for Luxury Car for the second year in a row.
Nissan Claims Most Brand Wins
Five Nissan vehicles win Vehicle Satisfaction Awards for their respective segments: the Nissan Titan, Murano, Maxima, LEAF and 370Z. “Not only does Nissan have the most brand wins for the second year in a row, the Maxima and Murano have been unbeatable since their redesigns were introduced to the market,” says Peterson. The Murano crossover has its 4thwin since its 2015 redesign and the Maxima has its 3rdwin since its 2016 redesign. New for 2018, this is the first win for the LEAF, winning in the growing Mainstream EV segment, the second win for the Titan and the first win for the 370Z. Two Infiniti crossovers, the QX80 and QX60, are also 2018 VSA winners.
Five All-New or Redesigned Vehicles Top Their Segment
Of the twenty-six winning vehicles, five were redesigned for the 2018 model year, including the top-scoring Chevrolet Traverse, which greatly exceeds the score of its nearest competitor, Toyota C-HR, a new entry in a highly competitive and growing segment, and Nissan LEAF, a clear winner over competing mainstream EVs. Also winning with their new designs are the all-new Honda Odyssey and Hyundai Accent. “The success of redesigned vehicles speaks to the efforts of product planners and designers who spend years researching and designing in the hopes of hitting the mark with consumers,” says Peterson.
American and Korean Brands Share Most Satisfying Popular Brand Title
GMC is the most satisfying popular brand for the second year in a row, but this year it shares its title with Hyundai and Ram. “Having two strong American truck brands and a Korean brand known for its cars is pretty incredible,” says Peterson. Although GMC has won several times, it is the first brand win for Ram and Hyundai.
2018 VEHICLE SATISFACTION AWARD WINNERS
Most Satisfying Vehicle Overall: Chevrolet Traverse
Highest Satisfaction Premium Brand: Genesis
Highest Satisfaction Popular Brand: 3-way tie: GMC, Hyundai, Ram
Passenger Cars
- Luxury Car: Genesis G90 (2ndyear)
- Aspirational Luxury Car: Lexus IS
- Luxury Mid-Size Car: Nissan Maxima (3rdyear)
- Large Car: Dodge Charger
- Mid-Size Car: Hyundai Sonata
- Premium Compact Car: Audi A3
- Compact Car: Hyundai Elantra
- Mainstream EV Car: Nissan LEAF
- Economy Car: Hyundai Accent
- Sports Car: Nissan 370Z
- Sporty Car: Dodge Challenger (2ndyear)
Light Trucks
- Light Duty Pickup: Nissan Titan (2ndyear)
- Heavy Duty Pickup: GMC Sierra HD
- Mid-Size Pickup: Honda Ridgeline (2ndyear)
- Luxury SUV: Infiniti QX80
- Large SUV: Toyota Sequoia
- Mid-Size SUV:Toyota 4Runner (tie)
- Mid-Size SUV: Jeep Grand Cherokee (tie; 2ndyear)
- Premium Luxury XSUV: Mercedes-Benz GLS
- Luxury XSUV:Infiniti QX60
- Large XSUV: Chevrolet Traverse
- Premium Mid-Size XSUV: Nissan Murano (4thyear)
- Mid-Size XSUV: Honda CR-V
- Compact XSUV: Toyota C-HR
- Minivan: Honda Odyssey (tie)
- Minivan: Toyota Sienna (tie)
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Posted by George Peterson on August 16, 2016 at 5:28 pm
The Genesis G90 is the flagship of the new Genesis lineup. It will be on the market in September, 2016. Genesis is positioning the G90 against the top-of-the line Mercedes-Benz, BMW and Lexus sedans. The question is can it compete?
Size is Competitive with Lexus, Mercedes, BMW From a size perspective, the Genesis G90 is within inches of its competitors. It is a bit bigger than the Lexus LS460. It is about the same size as the Lexus LS460L, however. That is the extended length LS. It is a couple of inches shy in wheelbase and overall length to the BMW 7-Series. It is a couple of inches shorter than the Mercedes S-Class. Its interior volume is a bit bigger than the S-Class. Let’s call it a toss up when looking at size.
Powertrain Choices – Base V6 TT with Optional V8 The base Genesis G90 powertrain is a 3.3L Twin-Turbo GDI (gasoline direct injected) V6 with 365 horsepower and 376 lb.ft. of torque. About 80% of G90 volume will be the V6. Base-to-base, G90 loses to the competition with standard V8s. Lexus’ 4.6L V8 has 386 horsepower. The Mercedes 4.7L bi-turbo V8 has 449 horsepower. But Genesis’ V6 has more horsewpower than BMW’s base 3.0L Twin-Turbo V6 that has 320 horsepower. The optional Genesis engine is the 5.0L GDI V8 with 420 horsepower and 383 lb.ft of torque. The BMW 750i with its 4.4L Twin-Turbo V8 has 445 horsepower. So Genesis’ V8 is a bit below the German V8s.
So what? The Genesis G90 with the Twin-Turbo V6 performs very well. Teamed with an 8-speed automatic transmission, the G90 has excellent performance. Power is delivered smoothly and continuously. The powertrain is seamless and unobtrusive. There are only two options – V8 and All wheel drive. Driving the V6 with both rear and all wheel drive, we did not feel any noticeable difference. It wasn’t snowing.
Genesis planners want to have an interior that is “whisper quiet” and the NVH of the car delivers. The interior is quiet. Conversation is easy at any speed.
Rumor has it that Hyundai called in Lotus Engineering to help fine tune the G90s suspension. True or not, the suspension feels biased towards a German feel – purposeful and taut. It is not the cushy, absorbent feel provided by the Lexus LS. Handling is stable with little body lean. Nothing not to like.
On the Road to Autonomous Driving The Genesis G90 is loaded with standard driver assist and safety features. Many standard features on the G90 are in optional packages on the competition. As more and more is being written about autonomous driving, the G90 has some features that qualify. With standard adaptive cruise control and lane keeping assist the G90 can cruise in heavy traffic pretty much autonomously. But, if the driver has their hands off the wheel for longer than 13-seconds, the car insists you touch the wheel again.
I found the lane keeping assist pretty accurate on twisty mountain roads in British Columbia, but there were a couple of times the car was obviously going to overshoot a lane marker and I had to take over. I would be confident in using this in heavy Los Angeles Freeway gridlock, but would stay attentive when on the twisties.
Base Pricing Guess – $65,000 – $70,000 Genesis is not ready to divulge pricing for the G90 yet. As brands usually say at a press event prior to introduction, pricing will be set closer to the release date. But the pricing of the competition can show the general area the G90 will be priced. The more-powerful V8-only S-Class has a base price of $95,650. G90 will not be that high. The less powerful in-line 6-cylinder BMW is priced at $81,500. A 750i V8 is priced at $97,600. The lowest priced facing competitor is the Lexus LS at $72,520. But lets look at the Genesis sister ship the G80. The G80 starts at $41,400 with a 311-horsepower 3.8L V6. Check all the boxes and you get the G80 up to $50,350. The V8 G80 is $54,550 fully equipped. Any guess at what the base price for a rear wheel drive G90 with the V6 would be? Our guess is the base price will be between $65,000 and $70,000. For a V8 G90 with All Wheel Drive? Maybe $75,000. I could be high.
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Posted by George Peterson on August 1, 2016 at 2:55 pm
Image by: George Peterson
Infiniti QX30 Launched One of the fastest growing product segments is the Luxury Small Crossover SUV (XSUV) category. Infiniti has been a bit late to the party as there are already 33 small XSUVs on the market. Eight of those are luxury brand XSUVs: the Acura RDX has been out since 2013 in its second incarnation, Audi Q3 out since 2014, BMW X1 out since 2014, Land Rover Discovery Sport out since 2016, Lexus NX200t out since 2015, Lincoln MKC out since 2015, Mercedes GLA since 2015, Range Rover Evoque out since 2012. Launch of the Infiniti QX30, while a bit late, pretty much has every brand in the fray.
Infiniti enters the fray with the Infiniti QX30, making it the 34th member in the small XSUV market and 9th luxury brand XSUV. Remember, QX is the Infiniti nomenclature for SUVs whether they are body-on-frame SUVs (QX80) or crossover SUVs (QX70, QX60, QX50). Infiniti cars carry names that begin with a simple “Q”.
All USA QX30s Classified as Trucks The Infiniti QX30 is a highly styled small crossover available in front wheel drive and all wheel drive powertrain configurations. In other markets the all drive model is called “Q30” indicating Infiniti is classifying it as an hatchback car. In the USA, both versions are classified as trucks.
Dramatic Infiniti Design Cues Differentiate QX30 The Infiniti QX30 is sporty and curvaceous like most Infiniti models. It has bulging front fenders sweeping back and down with a strong character line. Infiniti decribes the character lines as “dramatic and turbulent”. The windshield is very fast flowing into a steeply dropping roofline. The front end is instantly recognizable as an Infiniti with its unique “double-arch” grille. In the side view, Infiniti’s signature crescent-shaped C-pillar further differentiates the vehicle. There is a lot going on there, but it works very well in this small XSUV.
Infiniti QX30 and Mercedes GLA Share Platform To keep the investment in line the Infiniti QX30 is assembled in Sunderland, England alongside the Mercedes-Benz GLA. QX30 and GLA share platforms, but Infiniti has loaded its entry with all the latest high tech electronic gadgetry available.
Engine Power at the Low End of Competitive Range The 2.0L 4-cylinder turbocharged engine is shared with the GLA and is manufactured by Daimler in Kolleda, Germany. Power output is 208 horsepower with 258 lb-ft of torque. Compared with other luxury XSUVs this power output is anemic. Driving the QX30, the performance is adequate, even pleasant, but a power output of between 230 and 240 horsepower would be more expected from an engine with these specifications.
The engine is mated to a 7-speed dual clutch transmission.
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Posted by George Peterson on June 10, 2016 at 10:20 am
This article was first published on Forbes.com on June 9, 2016
Tesla Tops Auto Brand Satisfaction for Second Year in a Row Tesla owners are the most satisfied overall among all car and light truck owners according to the results of AutoPacific‘s 2016 Vehicle Satisfaction Award research. The annual study includes over 65,000 respondents for 2016 and covers 273 vehicles sold in the United States.
Tesla owners are almost unanimous in agreeing the Tesla is fun to drive, powerful, eco-friendly, upscale, safe, distinctive and expensive. These are not people who are really looking for the greenest car around, they want a car that makes a statement and can tear away from almost every other car when the light turns green. The fact that Tesla has been the top-ranking brand in AutoPacific’s research two years in a row is testament not only to how much Tesla buyers like their product, but at how well the brand has been positioned. Of course, Tesla today is a one-car brand and that one car has really resonated with its owners. Things may be different when data for the Model X and Model 3 are included in the years to come.
Other luxury brands trail Tesla. Cadillac, Lexus and Lincoln are next in satisfaction, then comes a surprise.
Kia Top Ranked Popular Brand Kia is ranked fifth overall and is the top popular brand in the research. This is quite a feat for a Korean brand that was just an asterisk fifteen years ago. Clearly, Kia products are capable of competing with the best. The Kia Optima mid-size sedan was third overall behind the Cadillac Escalade Luxury SUV and the Mercedes S-Class Luxury Car. These cost about three times what the Optima would cost. Kia owners see their vehicles as safe, fun to drive, comforting, a good value from a trusted brand. While these attributes are above the results for the industry as a whole, they bear little resemblance to the magnitude of the Tesla results.
Here are the top ten most satisfying brands:
- Tesla
- Cadillac
- Lexus
- Lincoln
- Kia
- Infiniti
- Volvo
- BMW
- Acura
- Mercedes-Benz
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Posted by George Peterson on February 29, 2016 at 11:41 am
Nissan’s luxury brand, Infiniti, is upgrading its two mid-size entries in the middle of their product cycle. This is not unusual these days as carmakers attempt to keep up with new technologies and keep fresh products available to their buyers. Infiniti’s one-two punch comes with new powertrains for the Q50 (nee G35/37) rear wheel drive mid-size sedan and freshened styling for the QX60 (nee JX35) front wheel drive/AWD mid-size crossover SUV.
The Q50 changes target enthusiasts and the QX60 changes target families. Let’s talk about the Q50 first.
Q50 Powertrain Updates Infiniti positions the Q50 against the Lexus IS and the BMW 3-Series. To us, it is closer to the Lexus GS350 in size and ambiance, but priced lower. Q50 looks the same as before. Its changes come in the form of new engines. The top-of-the-line is the Infiniti Q50 Red Sport 400. What does all that mean? The “400” is for the 400-horsepower twin turbo 3.0L V6 engine. “Red Sport” refers to the red “S” sport badge on the fenders and rear of the vehicle. The Red Sport 400 is very flexible from easily lumping around town in stop and go traffic, to quickly running rural roads. With several drive selections from Eco to Sport+ available, the personality of the car can transform dramatically. In Sport + mode throwing the car around sharp curves over undulating terrain is a blast. A fully loaded Q50 Red Sport 400 should set you back around $55,000 although pricing has not been finalized. About 20%-25% of Q50 mix will be Red Sport 400 models.
Rounding out the new powertrain news for the Q50 is the high volume engine which is a de-tuned version of the Red Sport 400 – a twin turbo V6 with 300-horsepower. This will be on 50%-60% of the volume. The Infiniti Q50 2.0t is powered by an all-new base engine developed with Daimler – a turbo 2.0L 4-cylinder with 208-horsepower. This will be on about 20%-25% of the Q50s sold. The power output of the 4-cylinder seems pretty anemic. Other 2.0L turbo 4s on offer today are more common with between 230 and 240-horsepower. Some even have as much as 270-horsepower. Infiniti says only the basic engine design is from Daimler. All the accessories and systems engineering were by Nissan engineers. The engine is produced in Infiniti’s Decherd, Tennessee Engine Plant.
QX60 Freshening Moderately Extensive The QX60 is Infiniti’s mid-market family hauler. It is in the middle of an SUV lineup that includes the flagship QX80 (formerly QX56), the “urban gorilla” QX70 (nee FX35/45/50). Below the QX60 is the QX50 (nee EX35) and the upcoming QX30 (based on a Mercedes 5-door bodystyle).
The 2016 QX60 looks pretty much the same as the 2016 model, but it does have new front and rear styling that evolves slightly from the 2015 version. The grille and headlamps are new and now de rigeur LED accent running lights are part of the headlamp design. Outside mirror-mounted turn signals are standard. The taillamps and liftgate are new, but look similar to their predecessor. Inside, the seat trim is new with more intricate sew styles. The instrument panel upper is softer and looks more appropriate for luxury brand vehicle. Driver assist technologies abound.
Responding to criticisms about ride control and handling, Nissan upgraded the suspension. While ride comfort was excellent, body lean in cornering was excessive. The update to the suspension yields a vehicle that is more confident feeling, more nimble and lighter on its feet. This is a very positive move forward.
While these updates to Infiniti’s mid-market entries are not earth shaking, they keep the vehicles fresh and up-to-date. The changes to the QX60 are more extensive, but the powertrain changes to the Q50 will get the most attention. Both are good moves.
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Posted by George Peterson on July 8, 2015 at 6:33 am
Owners rate Kia K900 top car, Ford F-150 top truck. Tesla Top Brand
TUSTIN, Calif. (July 8, 2015) – AutoPacific today announced its 19th annual Vehicle Satisfaction Awards (VSAs), identifying the most satisfying vehicles on the market. An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, VSAs are based on survey responses from over 66,000 owners of new 2015 model year cars and light trucks.
“2015 represents a year of diversity,” says George Peterson, president of AutoPacific. “Competition is fierce and no one automaker dominates the results.” The 2015 winners are spread across nearly every manufacturer, with wins by 9 out of 11 automakers. General Motors receives the most wins with 5, followed by Kia and Nissan, with 4 and 3 wins, respectively. Honda, Toyota, FCA (Fiat Chrysler Automobile), Volkswagen and Ford follow with 2 wins each. Volvo, Mercedes-Benz and Hyundai each take home 1 win.
“For the 2015 model year, there are 274 models and 33 brands from which to choose a new vehicle,” says Peterson. “It can be daunting for consumers to sort through all of those options and try to predict which one will work best for them in the long run. AutoPacific VSAs help to give them a strong starting point.”
The average VSA score for 2015 is 25-points higher than in 2014 confirming products and customer handling are improving markedly. The brands with the greatest year-over-year improvements are Jaguar – improving eleven positions; Volkswagen – improving ten positions; Ford – improving nine positions.
The Kia K900 – Kia’s range topping luxury car – set an all time high and wins AutoPacific’s President’s Award. This award is given only when the overall score tops the previous high score. Interestingly, the all-new aluminum bodied Ford F-150 would have won this award if the Kia was not in the running. The previous President’s Award winners were the 2014 Mercedes S-Class and the 2010 Hyundai Sonata.
Korean Manufacturers Take Over Top Spot in Satisfaction
Tesla, a domestic brand with only one vehicle, is the top scoring brand overall. General Motors’ GMC division is the top scoring mainstream brand. In aggregate, Korean brands are the top source of high scoring vehicles. With 5 winning vehicles, including the top ranking Kia K900, Korean manufacturers Kia and Hyundai come out on top in combined average score, taking over the position previously held by European manufacturers. “Kia and Hyundai are continually improving owner satisfaction in key areas like reliability and quality, yet are also hitting the mark with safety, braking, handling, styling and seat comfort, not to mention a very satisfying warranty program,” explains Peterson.
AutoPacific’s Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and styling to fuel economy and performance.
“In many cases, an extremely satisfying vehicle is not the car or truck that has the best absolute build quality or the best safety rating,” says Peterson. “VSAs look at the big picture, which includes owners’ experiences with their vehicle’s quality and safety, but also goes deeper into the heart of the ownership experience.”
About AutoPacific
AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters are in Tustin, California, with an affiliate office in the Detroit area. Additional information about AutoPacific and the Vehicle Satisfaction Awards can be found on AutoPacific’s websites: www.autopacific.com and www.vehiclevoice.com.
Contacts
Dan Hall dan.hall@autopacific.com 714.838.4234
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Posted by George Peterson on July 22, 2014 at 3:17 pm
The 2014 Infiniti QX80 is the highest scoring Luxury/Large SUV in AutoPacific’s 2014 Vehicle Satisfaction Award research. Behind the QX80 are some very impressive competitors: the Cadillac Escalade, Lexus LS, Chevrolet Suburban, Ford Expedition, and the GMC Yukon. This is the second year in a row QX80 has won the VSA for its class.
The 2014 Infiniti QX80 wins or ties in twelve of fifty satisfaction attributes. The QX80 is within one tenth of a rating point in thirteen other attributes. For fifty percent of the satisfaction measurements the QX80 is on top.
The top ten highest ratings by QX80 owners are: vehicle and brand reputation, exterior and interior styling, the overall quality and seating capacity, the perception of reliability and dependability, the vehicles ride, feeling safe while driving, and the exterior color.
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Posted by George Peterson on June 19, 2014 at 4:12 pm
On Monday June 16, 2014, AutoPacific announced its 18th annual Vehicle Satisfaction Awards (VSA), identifying the most satisfying 2014 model year vehicles on the market. Other automotive awards provide information on defects – things gone wrong. AutoPacific’s research looks at the issue of vehicle ownership in a totally different way – how satisfied a new vehicle is to its owner. While it’s important to know how well a vehicle is screwed together, it is even more important to learn how well buyers and drivers feel about their vehicle.
The AutoPacific 2014 Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience.” An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 92,000 new vehicle owners.
For 2014, the most satisfying brands are Lincoln, Top Premium Brand and GMC, Top Popular Brand. The vehicle – car or truck – registering highest overall satisfaction is the new-for-2014 Mercedes-Benz S-Class that also wins AutoPacific’s second President’s Award for achieving the highest VSA score ever. The truck with the highest overall satisfaction score is the new BMW X5 Premium Luxury Crossover SUV.
“With the launch of each new car and truck, carmakers try to improve the product and increase the satisfaction of their buyers,” explains Peterson. “By surveying a substantial number of owners who have purchased a new 2014 model year vehicle, The AutoPacific’s 2014 Vehicle Satisfaction Awards provide an objective measurement of how well the makers are doing. More than one-third of new vehicle buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.”
The awards in 2014 are much more diverse than they have been in previous years, with no single brand dominating the results. Multiple top-ranked award winners are: Chevrolet with four winners; Lincoln with three winners; Mercedes-Benz, BMW, Kia, and GMC with two winners each.
The brands that improved their relative ranking positions in 2014 compared with 2013 are: GMC moving from 17th to 8th position; Lincoln moving from 6th position to 1st position; Ford moving from 25th to 19th; Chevrolet moving from 21st to 16th. Brands with the largest drop in position were Volkswagen moving from 16th to 28th position and Jaguar dropping from 7th to 17th.
From a manufacturer perspective, General Motors was tops with seven wins and Ford had four wins.
“AutoPacific 2014 Vehicle Satisfaction Awards help vehicle buyers sort through an increasingly complicated selection of brands and models. For the 2014 model year, there are 274 models and 32 brands from which to choose a new vehicle. The VSA clearly shows the buyers which vehicles are at the top of the class they are considering,” says Peterson.
Top 2014 model year performers are:
PRESIDENT’S AWARD FOR HIGHEST VSA SCORE EVER: Mercedes-Benz S-Class
HIGHEST SATISFACTION PREMIUM BRAND: Lincoln
HIGHEST SATISFACTION POPULAR BRAND: GMC
2014 PASSENGER CAR WINNERS:
| Premium Luxury Car
Executive Luxury Car
Aspirational Luxury Car
Luxury Mid-Size Car
Large Car
Mid-Size Car
Premium Compact Car
Compact Car
Economy Car
Sports Car
Sporty Car
Hybrid Car/EV |
Mercedes-Benz S-Class
Lincoln MKS
BMW 3-Series GT
Lincoln MKZ
Chevrolet Impala
Kia Optima
Mercedes-Benz CLA
Kia Soul
Chevrolet Sonic
Chevrolet Corvette
Chevrolet Camaro
Lincoln MKZ Hybrid |
2014 LIGHT TRUCK WINNERS:
| Heavy Duty Pickup
Light Duty Pickup
Luxury/Large SUV
Mid-Size SUV
Premium Luxury Crossover SUV
Luxury Crossover SUV
Large Crossover SUV
Premium Mid-Size Crossover SUV
Mid-Size Crossover SUV
Compact Crossover SUV
Minivan |
Ford F-Series Super Duty
GMC Sierra
Infiniti QX80
Jeep Grand Cherokee
BMW X5
Cadillac SRX
GMC Acadia
Toyota Highlander
Nissan Rogue
Hyundai Tucson
Honda Odyssey |
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Posted by George Peterson on October 7, 2013 at 10:13 am
2014 Mercedes-Benz CLA: Mercedes-Benz has been in a slow launch mode for the new front wheel drive 2014 CLA sedan since the beginning of 2013. The car has just gone on sale and advertising is blanketing the airwaves. So, what’s the story?
Target – Millennials – Does it Have Enough Rear Seat Room? The CLA is Mercedes’ price leader in the USA. Mercedes proudly touts its $29,990 base price and admits its attempt to intercept drivers under 35 before they buy their first premium brand car from BMW or Audi. Most CLAs will be priced in the $35,000 range when you get the $2,300 premium package (garage door opener, premium sound w/iPod interface, heated front seats, dual zone climate control) and the $2,370 multimedia package (rear view camera and navigation system). For that mid-thirties price you get a fully featured front wheel drive 4-cylinder four door sedan and the Mercedes three-pointed star.
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Posted by George Peterson on October 31, 2012 at 1:44 pm
An automotive industry truism is that it is easier to satisfy your grandmother than a young man. Is this true? At least the gender portion of the statement is accurate.
Driver satisfaction is a critical measure of vehicle acceptance. Having a satisfied buyer results in better loyalty, better word-of-mouth, stronger image. Satisfaction is a central building block of a brand. AutoPacific has been measuring driver satisfaction since 1993 and it is always instructive to look at the differences between women and men drivers.
In AutoPacific’s annual 2012 Vehicle Satisfaction research, women drivers score 39 rating points higher than men – 674 over 635 in their overall Vehicle Satisfaction score.
Cadillac Tops Satisfaction Among Women While the top four brands in the satisfaction hierarchy are the same – Cadillac, Mercedes-Benz, Lexus and Lincoln – the scores given them by women are much higher. Cadillac up 50 rating points. Mercedes up 16 rating points. Lexus up 41 rating points. Lincoln up 42 rating points. Interestingly, the rating for Fiat – perhaps the ultimate chick’s car – is at the bottom of the list among women but still higher by 29 rating points than among men.
Infiniti FX - Top in Satisfaction Among Women
Models With Touches of Luxury Score Better With Women In terms of individual vehicles the top twelve satisfying vehicles among women are: Infiniti FX at 774 (+94 rating points higher than men), Chrysler 300 at 767 (+89 rating points), Lexus ES at 742 (+40), Cadillac SRX (+48), Mercedes C-Class at 735 (+50), Buick Enclave (+57), Honda Crosstour at 729 (+73), Lincoln MKS at 728 (+50), Range Rover Evoque at 728 (+43), Lincoln MKX at 726 (+58), Honda Odyssey at 725 (+40), Lexus RX at 725 (+43). The lowest vehicle line among women is the Nissan LEAF at 550 rating points. The highest scoring vehicle among men is the Mercedes-Benz ML practically tied with the Cadillac Escalade. The lowest vehicle line among men is the Mazda2 at 502.
Women are More Satisfied With a Comfortable Stuff Hauler Women are much more satisfied with Fuel Economy (+8.3%pts), Warranty (+6.9%pts), Collision Avoidance Technology (+6.9%pts), 3rd Row Seat Comfort (+6.8%pts), 2nd Row Seat Comfort (+6.3%pts), Flexible/Changeable Seating (+6.5%pts), Rear Seat Entertainment System (+6.4%pts), Roof Rack (+6.0%pts), Price/Monthly Payments (+6.0%pts), Convertible Top (+6.0%pts). Many of these attributes are characteristics of vehicle types very popular with women drivers like Sport Utility Vehicles and Minivans. They want a comfortable vehicle with a good warranty that gets good fuel economy. They want the interior to be flexible and provide entertainment for their children. They are more satisfied with an affordable stuff hauler useful with children.
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