2008 Vehicle Satisfaction Award top brand honors went to Cadillac, while other luxury brands such as Lexus, Mercedes-Benz and Porsche also had strong showings. But what does it mean to have a top brand? Though calculations single out one brand as having the highest overall score, each individual attribute also has its own top scorer. Sometimes the detail underneath it all can have just as much, if not more, meaning than the final outcome.
For the second year in a row, owners in the Premium Luxury Car segment have crowned the Mercedes-Benz S-Class an Ideal Vehicle. The same S-Class that has become synonymous with safety, style, and performance won out over Audi, Lexus, and Infiniti, among others, by receiving higher ratings for exterior styling, interior lighting, passenger room, ride, handling, safety, ingress/egress, interior storage and an level of technology.
When the Mercedes-Benz S-Class beat out tough competitors such as the Lexus LS, Acura RL and Cadillac STS, owners made it clear that they wouldn’t be satisfied with anything else. The S-Class was bought on its Reputation and the Mercedes-Benz’s Brand Reputation. It received high marks from owners in several areas, including Braking, Handling, and Fun to Drive. Even though owners would like better Fuel Economy/Gas Mileage in this large, powerful car, they were very satisfied with its Size and Driver’s Seat Comfort.