Chrysler Pacifica "Poor Thing"


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Riding with the spousette the other day, we were cruising in the blindspot of a Chrysler Pacifica. Even though the Pacifica has been on the road for a few years now, and AutoPacific has had a Pacifica in several research projects, it had never really registered with her.
She asked, “What’s that?” I said, “Well, that’s a Chrysler Pacifica.” “Poor thing,” she responded, “It doesn’t know what it wants to be. It looks like a station wagon, a minivan and maybe a little like an SUV.” “Well, Chrysler used to call it a Sports Tourer, but now they are trying to call it an SUV,” I observed. Showing her ability to cut to the chase, “Nice try, but it doesn’t appear to be anything special.”
These observations are not too much different from reactions to the Pacifica in research clinics, focus groups and individual interviews with consumers. Even Pacifica owners seem confused about what it is. That Chrysler has been able to sell a respectable number of them (many at a deep discount from its initial pricing) is a testament to Chrysler’s marketing and incentive programs.
Over the years, we have found that American consumers really want a product that they can quickly put into a category. Either it is a minivan or not. Either it is an SUV or not. Begs the question of what folks will think the Mercedes-Benz R-Class Grand Sports Tourer is?

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Hyundai Writes a Check… Hyundai Assembly Plant in Alabama


Hyundai Launches New Alabama Assembly Plant

May 19, 2005, Montgomery, Alabama: AutoPacific attended the opening celebrations for the new Hyundai assembly plant in Montgomery, Alabama on May 19, 2005. This was a great, gala event, complete with a chartered Boeing 747 full of Hyundai executives, Korean press and government officials and featured remarks by no less than George H. W. “Big” Bush, 41st president of the United States! (And yes, the place was swarming with Secret Service, a SWAT Team and even a sniper team on the roof with a Barrett 50-caliber sniper rifle).

It is estimated that no less than 4,000 people were in attendance, including Hyundai and supplier employees. The 98-degree, 100-percent humidity day only dampened the event slightly.

The star of the show wasn’t the party, but rather the assembly plant itself and the commitment it represents.

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Lexus – Nissan Wins 2005 AutoPacific Vehicle Satisfaction Award for Top Brand – Most Wins

Lexus Wins AutoPacific 2005 Vehicle Satisfaction Award for Top Brand – Nissan Has Most Wins Overall

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“Lexus’ win comes from an especially strong showing by its LS430 Premium Luxury Car and RX330 Luxury Sport Utility. Strong vehicle scores combined with real luxury-level customer handling at Lexus dealerships edges Lexus ahead of other luxury brands like Cadillac, Jaguar, Lincoln, BMW and Mercedes.”
While Lexus won the statistical battle, Nissan won the battle for the most entries winning Vehicle Satisfaction Awards. In an unprecedented performance, seven Nissan vehicles won VSAs. Often criticized in pure quality surveys where things like fit and finish, wind noise and squeaks and rattles are measured, Nissan products certainly satisfy their owners.
Nissan North America has seven winners this year, tops among the various corporations. Nissan sweeps the pickup categories with wins in both segments. The Nissan Titan takes the Full Size Pickup category and is the top-rated vehicle overall. Completing the pickup sweep is a win by the Frontier in the Compact Pickup category. Nissan Maxima is at the top of the Entry Luxury Car category and also the top-rated car, the Nissan Armada takes the Large SUV category for the second year in a row, Nissan Altima is the winner of the Premium Mid-Size Car category (tied with the new Buick LaCrosse), the Nissan Murano wins the Premium Mid-Size SUV category. The Nissan Quest is in a 3-way tie as the most satisfying Minivan.

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2005 Japanese Minivans Tie for AutoPacific Vehicle Satisfaction Award

Japanese Minivans Win AutoPacific 2005 Minivan Vehicle Satisfaction Award

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“In the first ever 3-way tie in AutoPacific Vehicle Satisfaction Award research, the three Japanese brand Minivans are in a dead heat. Owners of Honda Odyssey, Nissan Quest and Toyota Sienna rate the three Minivans so equally it is difficult to tell them apart. The differences in ratings between the three are usually too close to call. Toyota and Honda owners rate their Minivans ahead on brand reputation, the Nissan is rated more fun to drive and easier to get into and out of. Nissan’s distinctive interior styling rates more strongly among its owners than the more conventional interiors of the Sienna and Odyssey.”
“It’s remarkable that these three Minivans are so close in their owner ratings. They have become similar to Premium Mid-Size Cars where many people feel they have to look at the Toyota Camry, Honda Accord and Nissan Altima when shopping for a Mid-Size Car. In minivans, many people think they have to at least look at the three Japanese-brand Minivans before making a decision. These are vehicles you don’t have to explain to your neighbors when they show up in your driveway.”
“For 2005, at least, American brands are not in the hunt for a Minivan category win.”

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2005 Volvo XC90 Top Luxury SUV Winning AutoPacific Vehicle Satisfaction Award


Volvo XC90 Wins AutoPacific 2005 Luxury Sport Utility Vehicle Satisfaction Award

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“The widely acclaimed Volvo XC90 car-based sport utility rates highest among Luxury Sport Utility Vehicles for 2005. XC90 owners rate their Luxury SUV strongly in the reputation of the Volvo brand, feeling safe while driving (no surprise there… it’s a Volvo!), front seat room, cargo capacity, interior materials, anticipated resale value, quietness and controls. These combine to deliver a very balanced product from a respected brand.”
The Infiniti QX56 was a close second to the Volvo. XC90 nosed out the QX56 due to its perceived superior safety attributes.

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2005 Pontiac GTO Owners Give Car AutoPacific's Vehicle Satisfaction Award

Pontiac GTO Wins AutoPacific 2005 Sporty Car Vehicle Satisfaction Award

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“The owners of the Pontiac GTO rate their powerful coupe tops in the Sporty Car category. GTO owners are high in overall satisfaction and rate GTO’s vehicle dynamics very strongly. Where does GTO excel? GTO has strong scores in handling, braking, power/acceleration, ergonomics, and visibility. Owner ratings lead us to conclude that GTO is a very easy car to live with and to have loads of fun with.”
GTO was in close race with the all new Ford Mustang a popular favorite with car buffs and owners. Many folks thought that Mustang was the odds-on favorite to win the Sporty Car class. After all, it is the top selling Sporty Car and has been getting rave reviews by enthusiast magazines. GTO won primarily because it is so focused. Where Mustang has two engines – a V6 that satisfies but not to the extent of its V8 – and a very nice 300HP V8 – the GTO has only a very powerful V8. It was the singularity of purpose of the GTO with its powerful torquey engine that tipped the scales.

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2005 Porsche 911 Noses Out Corvette for AutoPacific Vehicle Satisfaction Award

Porsche 911 Wins AutoPacific 2005 Sports Car Vehicle Satisfaction Award

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“The owners of the Porsche 911 have among the strongest overall satisfaction ratings in the industry. Instantly identifiable as a Porsche, the 911 is first coveted because of its distinctive exterior styling and its brand image. But its quality and driving dynamics put the icing on the cake. The Porsche 911 is the embodiment of a traditional European sports car.”
The 911 was closely paced by the new C6 Chevrolet Corvette a relatively traditional American sports car. Both cars are excellent and provide their enthusiast owners a thrilling driving experience and satisfying ownership experience.

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2005 Scion xB Wins AutoPacific Vehicle Satisfaction Award

Scion xB Wins AutoPacific 2005 Compact Car Vehicle Satisfaction Award

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“Young, hip owners of the Scion xB rate the xB highest in the Compact Car category. Sold to perhaps the most difficult people to satisfy (young males), xB owners rate overall satisfaction very high plus giving xB high marks for fuel economy, price, rear seat room… and lets not forget its funky styling.”

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2005 Jaguar XJ Wins AutoPacific Vehicle Satisfaction Award

Jaguar XJ Wins AutoPacific 2005 Luxury Car Vehicle Satisfaction Award

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Owners of the Jaguar XJ rate the XJ highest in the Luxury Car category. The rating for XJ comes from especially strong results for exterior and interior styling, image, fun-to-drive and ease of use. XJ’s traditional and sensuous Jaguar styling resonate with its buyers and its dynamic qualities reinforce its outstanding looks.
In a close race to the finish with the 2005 Lexus LS430, the Jaguar XJ nosed ahead because of the more subjective ratings given by its owners. Styling, image, fun to drive were all rated higher than the LS430. German luxury cars, interestingly, were rated substantially lower by their owners primarily because of ease of use and niggling reliability problems that took their vehicles to the dealer service department more often.
AutoPacific’s Vehicle Satisfaction Awards are given for category wins based on owner responses to an annual national mail survey.

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2005 Nissan Maxima Wins AutoPacific Vehicle Satisfaction Award

Nissan Maxima Wins AutoPacific 2005 Entry Luxury Car Vehicle Satisfaction Award for the Second Year in a Row – Top Rated Car

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Maxima has topped the Nissan lineup since the early eighties and the 2005 model continues the success Nissan achieved when the car was all new in 2004. For 2005, Maxima, in fact, is the top rated car overall. In a broad vehicle segment where Maxima is actually the least expensive entry, it wins with a combination of distinctive styling, good quality, excellent value and a healthy dose of product excitement. Maxima successfully balances value and flair in a way that clearly attracts American entry-luxury buyers.
AutoPacific’s Vehicle Satisfaction Award is given to top ranking vehicles in their product category based on the results from owner responses to a national mail survey.

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