The all-new C7 2014 Chevrolet Corvette is the highest scoring Sports Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. The 2014 Chevrolet Corvette led in wins or ties in twenty-eight out of fifty. The Corvette was also within one tenth of a rating point for nine other attributes. This put the 2014 Chevrolet Corvette hitting the top of the mark in over seventy percent of the satisfaction categories.
The 2014 Chevrolet Camaro is the highest scoring Sporty Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. The 2014 Chevrolet Camaro led its category with twenty-nine of fifty wins or ties in satisfaction. The Camaro also was within one tenth of a point with six more attributes. This puts the Camaro leading in seventy percent of the satisfaction categories.
The 2014 Ford F-Series Super Duty is the highest scoring Heavy-duty Pickup Truck in AutoPacific’s 2014 Vehicle Satisfaction Award. The 2014 Ford F-Series Super Duty demonstrated their excellence in Heavy-duty Pickup trucks by winning or tying in thirty-nine of fifty satisfaction attributes. The F-Series Super Duty was within one tenth of a satisfaction point in five other attributes, putting it at the top for Heavy-duty pickups.
The 2014 Chevrolet Sonic is the highest scoring Economy Car in AutoPacific’s 2014 Vehicle Satisfaction Award research. The 2014 Chevrolet Sonic ties in one out of fifty categories and was within one tenth of a rating point with eight other attributes. The Sonic is a leader in eighteen percent of the satisfaction categories. While Sonic does not win by an overwhelming margin, it is close in so many categories that it edged into the lead to win its class.
The 2014 Chevrolet Impala is the leader in scoring for the Large Car category in AutoPacific’s 2014 Vehicle Satisfaction Award research. In achieving this level of satisfaction, the 2014 Chevrolet Impala wins in twelve categories and ties in fourteen. This puts the Impala as a leader in twenty-six out of fifty satisfaction categories. At over fifty percent for satisfaction measurements the Impala is at the top.
The AutoPacific 2014 Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience.” An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 92,000 new vehicle owners.
Ford's One Ford strategy dictates that vehicles be as common as possible around the world. While the E-Series has been the top selling large van in the USA for years, it was basically a North America only product. The European Transit van was completely different. Also, the American E-Series never had the breadth of product choices that the European Transit had. Now that has changed with the American-made Transit about as complex as the European model.
Brilliant Ad - Controversy Worth its Weight In Gold Cadillac, once the Standard of the World, has aired an outstanding ad for the Cadillac brand and the Cadillac ELR electric coupe. It was first shown on the American broadcast for the Sochi Winter Olympics and more recently for the Oscars that aired on Sunday, March 2. And what a controversy has ensued. Cadillac's agency Rogue created the Cadillac Poolside ad to espouse unbridled American confidence and showcase what Cadillac stands for. In the process, the spot has left leaners and right leaners sniping against each other on numerous websites. On Thursday, March 6, arch-conservative pundit Rush Limbaugh (click on the link to be taken to the transcript of the Limbaugh show about the Cadillac ad) devoted the top of his second hour to the controversy the ad has created. The Poolside ad pushed a button that allowed Limbaugh to rant for about a half hour.
GM's 2015MY Full Size SUVs are an excellent evolution of the full size SUV genre. General Motors did not plow much new ground here, but updated and upgraded the products substantially. They are immediately identified as General Motors' SUVs. They look capable and purposeful. They are very serious about being able to do everything they are asked to do and more. Good job.
Big Bronco to Compete With Chevy's Popular Blazer In the late 1960s, Ford Motor Company was competing in the sport utility market with the first generation Bronco a hardcore vehicle designed to go off road in a big way. Today, these 1st Gen Broncos are coveted by off-roaders all across the nation. At the same time, General Motors was thumping Ford with its Chevrolet Blazer SUV. The Blazer was a two door derivative of the four door Chevrolet Suburban and sold in impressive numbers. Ford had nothing to match the Blazer, but in the early '70s began a program to develop a strong competitor to the Blazer.