0Posted by George Peterson on March 20, 2013 at 9:26 am
The 3rd generation Mitsubishi Outlander will be introduced in mid-2013 as a 2014 model year product. The new Outlander is based on carryover architecture, but has all new sheetmetal giving it a much more mainstream look. Where its predecessor has a very distinctive front end theme – admittedly controversial because of its “shark nose” style – the new Outlander goes decidedly mainstream. This is an example of Mitsu taking a very conservative approach and attempting to sell a style that no one will find controversial.
Viewed from a lower angle, the lower grille opening reminds some of Lightning McQueen in Disney/Pixar’s Cars movies. The key distinguishing feature for the new exterior style other than the toned-down front six inches is the deep character line stretching from the front fender through the doors and ending at the rear quarter. There is a horizontal bright trim piece on the liftgate stretching between the taillamps that looks like a bit of an afterthought.
Overall, the new Outlander is not displeasing, it just doesn’t grab you with its styling. For a vehicle Mitsubishi hopes will be a strong seller, the Outlander blends in rather than stand out. One way to make a statement is through pricing and it appears that Mitsubishi will drop the base price of the Outlander while adding equipment providing a stronger value statement.
Mitsubishi has been on something of a downturn over the last few years, even more so than most of the automakers during this recession. Aging model lines and relatively little marketing have reduced the brand’s visibility over the years despite some exciting turbocharged and all wheel drive products, in stark contrast to Mitsubishi’s relatively high profile at the turn of the century due to extroverted products, catchy commercials, and creative financing.
0Posted by George Peterson on November 18, 2009 at 1:34 pm
I have been looking for a chance to drive the diminutive Mitsubishi i-Cars ever since I first saw the photos of them. When visiting Mitsubishi HQ in Cypress, California, there they are in the lobby on display. But it wasn’t until the just finished Outlander and Friends press preview Mitsubishi held in Palm Springs that I was able to drive both of the i-Cars.
There were two i-Cars at the preview – the i-MiEV (Mitsubishi innovative Electric Vehicle) – the all electric Japanese kei car that the press is reporting on continuously and its gasoline-powered base car. Lets talk about the gas-powered version first. “kei” Car for the USA? First, the Mitsubishi i is a very, very small car. It is a Japanese “kei” car meaning it is designed to be a tiny commuter car for dense urban environments. It also means that the car is limited to a 660cc engine. The example we were able to drive was powered by a turbocharged 660cc engine, had an automatic transmission and all wheel drive.
1Posted by Stephanie Brinley on May 22, 2009 at 8:18 am
For the second year in a row, the Mitsubishi Lancer has won the Compact Car segment. Lancer owners have weighed in on the eighth-generation Lancer. They rate it highly, giving it the segment win against worthy competition like the Honda Civic and Toyota Corolla. With a class-leading image, the Lancer looks the part. Attributes for which the Lancer strongly scored include:
• Image and exterior styling
• Safety features that help owners feel safe while driving
• Vehicle dynamics which include fun to drive, handling, braking, power and acceleration
• Lancer is great to look at and a blast to drive
Ed Kim got an exclusive interview and drive with Kenichiro Wada, the project manager for Mitsubishi’s innovative i-Miev electric car. Hear Wada-san talk about some of the car’s innovative features as well as his take on some of the infrastructure challenges that face pure electrics.
The all-new Mitsubishi Lancer outpaced the competition in the very competitive Compact Car Segment. From the base Lancer to the GTS, owners are satisfied with the reincarnation of Mitsubishi’s compact, 4-door sedan. Owners appreciated the Lancer’s Exterior Styling, with its aggressive design and shark-like nose. There also were high satisfaction scores for Safety as Mitsubishi sets a new benchmark for passive safety with a seven-airbag system, a first in the segment.
Tustin, California, May 29, 2008 – A study released today by noted automotive consulting firm AutoPacific, Inc. summarizes the results of its 2008 model year vehicle satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.
In a year that promises to be the toughest in a decade, owner-based awards like AutoPacific’s Vehicle Satisfaction Award will help customers make their purchase decisions.
The brand with the highest satisfaction rating is Cadillac. The vehicle – car or truck – registering highest overall satisfaction in 2008 is the new-for-2008 Toyota Sequoia Large Sport Utility Vehicle. The passenger car with the highest overall satisfaction score is the Mercedes-Benz S-Class.
There are twenty-eight Vehicle Satisfaction Award categories. At the manufacturer level, multiple top ranked award winners include: General Motors (eleven categories), Toyota (nine categories), Ford (six categories), Volkswagen (four categories), Honda (three categories) and Hyundai (two categories).
“Cadillac wins the Vehicle Satisfaction Award as the top brand in a close race. Strong satisfaction performance by Cadillac cars and trucks has Cadillac winning over other leading luxury marques including Lexus, Mercedes-Benz, and BMW says AutoPacific president George Peterson. “Top ranked finishes by Cadillac’s Escalade, CTS and DTS helped cement their industry topping position.”
Peterson continues, “Vehicles that are all new received top rankings in several categories: Cadillac CTS, Honda Accord, Mitsubishi Lancer, Scion xD, Toyota Sequoia, Audi Q7, Buick Enclave, Hyundai Veracruz, GMC Acadia, Saturn Vue and Nissan Rogue. These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets.”
From a vehicle type perspective, Traditional Sport Utility Vehicles received the highest ratings as a class closely followed by Crossover Sport Utility Vehicles. Peterson says, “Clearly, SUVs continue to be one of the most popular and satisfying vehicle types available in the USA today. Even with skyrocketing gas prices, SUVs are attractive and Crossover SUVs fill the bill for most SUV buyers with better fuel economy.” Cars scored slightly below industry average followed by minivans and pickup trucks.
One of the coolest things about working on the VehicleVoice team is the differing taste the team has. Trucks, SUVs, muscle cars, small cars. Lunch can be interesting, to say the least. While I appreciate anything with wheels, I’m slowly becoming more and more interested in minicars. Maybe it’s Europe-envy, or an increased sense of green, but I‘ve always been attracted to minimalism. From architecture to coffee without the fancy names.
1Posted by George Peterson on January 17, 2008 at 11:51 am
Mitsubishi showed its RA Concept at the North American International Auto Show. The RA is a two-seat diesel powered sports car with styling cues that telegraph shapes to come from Mitsubishi.
Designed by perhaps the tallest styling team in the industry, both the Chief Designer and Interior Designer are well over 6-feet 5-inches tall. Dave O’Connell, Chief Designer, who is about 6-feet 7-inches tall admitted they “kept shaving off height until the car looked fabulous”. And fabulous it is. Being height challenged I should be able to get into the RA without too much problem, but wouldn’t even venture it. Neither of Mitsu’s stylists would volunteer to get into their head turning cocept.
All that said, the reason for a concept car is to elicit reactions from showgoers and to help get the brand and the car on consideration lists. RA does that. But, Mitsu management stress that the RA is only a design study that probably won’t be on the road any time soon. RA picks up Mitsubishi’s new face… a downward scowl that gives a shark-like front end appearance. This front end look premiered on the Mitsu Lancer and will go a long way at giving Mitsubishi products a readily identifiable look. The body contours now look very organic with fluid shapes providing muscular fender flares tightly wrapped around meaty tires.
RA is Teaser for Next Generation Eclipse
Being a two-seater, the RA certainly isn’t a production proposition. Mitsubishi needs a product that can sell 60,000 units a year to be happy and a two-seater just won’t do it. Think of RA as showing us some of the shapes that may be seen on the next Gen Eclipse.
Now, about the next generation Eclipse. The present Eclipse is based on Mitsubishi’s large PS platform. So, Eclipse tends to be bigger and heavier than most would like for the small sporty car class. The next Eclipse may not be based on PS. The GS platform of the Lancer, Lancer Evolution X and Outlander could also provide the basis for the next generation Eclipse. This would give the Eclipse the hardware needed to be a truly world class sporty car. Most of those bits, of course, would come from the Evolution X.
We could conceptualize a 4-seat sporty car using RA styling and powered by a 2.4L 4-cylinder from Lancer, the 2.0L Twin Turbo from the Evolution X, and a 3.3L V6 from the present car. In that way, you’d have the secretary’s car, the boy racer and the luxo model. Add AWD and Mitsubishi’s outstanding paddle shift transmission and you have a winner.
Our fearless leader George Peterson got tapped by Mitsubishi to try out their all new Lancer. He gets asked to do these kinds of things a lot, but rarely does he come back from a test drive this jazzed about a compact sedan.
When he finished with his review, it was so glowing that Mitsubishi produced this video, which played in airports around the country on CNN Airport News. We got permission to play it here, for all of you folks who prefer driving to flying. Check out George’s take on this new sports sedan and why he thinks it’s like driving a video game. Show Runtime – 1:25
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