Category Archive:

“Trucks” to Continue to Outsell Cars – XSUV Segment

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500 wide Car Truck Sales 1987-2021500 wide Car Truck Mix 1987-2021AutoPacific, an automotive specialist research and product planning consultancy, forecasts that trucks, including XSUVs will be about 60% of the market for the foreseeable future.  In fact, reading the crystal ball for the next five years, this percentage of the mix may be low.  The charts above detail how cars and truck sales and market penetration have evolved since 1987 and the forecast for the future.

The hottest product segment in the American light vehicle market is the crossover SUV (XSUV).  A crossover SUV can be as large as a Chevrolet Traverse or as small as a Chevrolet Trax.  There are dozens of XSUVs in between.  And there will be more.

The XSUV segment has become so hot because this type of vehicle corrects the criticisms buyers had of traditional SUVs which sold very well, but were not optimal.  Buyers wanted products that were not hard-core off-roaders, but more civilized and city friendly.  The SUV market exploded in the early 1990s with the introduction of the Ford Explorer and Jeep Grand Cherokee.  It wasn’t until 1996 that the crossover SUV began slipping into the marketplace.  First the Toyota RAV4 and Honda CR-V appeared.  They were followed by the luxury crossover RX300.  Clearly the manufacturers were listening and reacting.

Here are just a few of the things we know about the evolution of the SUV market over the next five years…

Cadillac  Cadillac states that it has too few XSUVs (one, the upcoming XT5) and wants to add two or three more to its lineup while adding one more car as a range topper between now and 2020.

Buick  Buick is adding the small Envision XSUV to its lineup this Spring.  Envision is assembled in China.

FCA Drops Cars to Add XSUV and Pickup Capacity  Fiat Chrysler Automobiles is dropping its Chrysler 200 and Dodge Dart in favor of more capacity for XSUVs and pickups.  The Ram pickup will take over the FCA Sterling Heights, Michigan Plant when the Chrysler 200 is dropped.  FCA’s huge Belvidere, Ilinois plant will be populated by XSUVs when the Jeep Compass and Patriot plus the Dodge Dart fade away.

Toyota Pushing RAV4  Toyota Motor Sales has stated that they would not be surprised if the RAV4 XSUV overtook the Camry mid-size car as its best selling product.  Camry was the best selling car in the USA in 2015.

Lexus will add a 3-row XSUV above the RX350 in the next few years.500 wide SUV XSUV Sales 1987-2021500 wide SUV XSUV Mix of SUV 1987-2021

 

The charts above show the impact of crossover SUVs on the light truck market.  Huge volume increase and market share increase.

Hyundai Aggressively Adding XSUV Capacity  Hyundai is replacing 50,000 units of car capacity in its Montgomery, Alabama assembly plant with the Santa Fe Sport.  That drops capacity for the Hyundai Sonata and Elantra from 400,000 to 350,000 units per year.  Hyundai admits that they underestimated the demand for XSUVs years ago.  This capacity move reacts to market demand and dealer pressure to get Hyundai dealers more XSUVs that are easier to sell and require less incentives and discounting.

Hyundai will add 45,000 units to its Tucson compact XSUV volume this year.  Built in South Korea, Tucson has been limited because it is popular around the world and the vehicle was capacity constrained.

Hyundai also recognizes there is a hole at the bottom of their XSUV lineup and are adding a sub-compact B-Segment XSUV to fill that hole.  There is a possibility that a smaller A-Segment XSUV will replace the Hyundai Accent hatchback.


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Owners Rate Most Fun to Drive Cars

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Fun to drive can be defined an infinite number of ways.  The sports car driver will say power and acceleration, braking and handling are the main contributors to fun to drive.  There is also the element of sexy head-turning styling ringing the sports car driver’s bell.  The sport utility driver will add functionality to that equation.  A smart fortwo driver may think its quirky styling, minuscule size (even with its funky transmission) add to the fun to drive experience.

The most fun to drive vehicles in AutoPacific’s New Vehicle Satisfaction Research – those with 85 % or more of their drivers totally satisfied with its fun to drive characteristics include:

2014 Chevrolet SS1.  Chevrolet SS:  We can certainly understand this one.  Fully loaded 4-door sedan with a Corvette V8, the SS is a great value and adds sedan functionality to a high performance platform.  Not a big seller, the SS buyer certainly understands the special car they are driving.  One hundred percent of the respondents were totally satisfied with its fun to drive characteristics.

2015 Chevrolet Corvette2.  Chevrolet Corvette:  Corvette is the quintessential American sports car.  Big with dramatic styling and powered by a large displacement push-rod V8, the Corvette not only has the dynamics for a fun to drive winner, but also the looks.

 

2014 Porsche Cayman3. Porsche Cayman:  Curvaceous styling with Porsche DNA, German precision and sprightly dynamics have 94% of Cayman drivers totally satisfied with the fun to drive of their car.

 

 

2014 Porsche Panamera4.  Porsche Panamera:  The most expensive of the fun to drive vehicles is the Porsche Panamera 4-door sedan with 93% of its owners totally satisfied.  Sometimes criticized for its ungainly looks, it checks the boxes for fun to drive.  Panamera is in the top ten in power and acceleration.  Panamera is top ranked for braking. Panamera is in the top five for handling.  Not bad for such a large car.

2014 smart fortwo5.  smart fortwo:  There are fifteen cars that score 85% or higher in fun to drive.  Surprising is one of them is the smart fortwo with 92% of its drivers totally satisfied with its fun to drive.  Acceleration and powertrain performance clearly are not strong suits for the fortwo.  Only 28% of fortwo owners are totally satisfied with power and acceleration, so there are other things contributing to its fun to drive.  Maybe it is handling? – 72% are totally satisfied with its handling.  Maybe getting good fuel economy is a contributor? – 76% are totally satisfied with fuel economy.  Maybe just fortwo’s quirky styling just puts a smile on their face?

2014 Porsche Boxster6.  Porsche Boxster:  The first of the “baby” Porsche entries has sometimes been called a chick’s car, and maybe it is if you watched the episode of Two and a Half Men where Alan buys one, but its owners 91% of its owners are totally satisfied with how fun to drive it is.  Owners rate the Boxster in the top ten of totally satisfied with power and acceleration, braking, and handling – all strong contributors to fun to drive.

2015 Nissan 370Z Coupe7.  Nissan 370Z:  A “classic” sports car, 90% of Z-Car owners are totally satisfied with its fun to drive attributes.  It is in the top ten in power and acceleration, but comes up shy in handling ranking 12th and poorly in braking where it ranks 53rd.

2014 Jaguar F-Type8.  Jaguar F-Type:  Jag’s new sports car entry has 90% of its owners totally satisfied with its fun to drive.  F-Type is in the top ten in power and acceleration, 11th in braking and 25th in handling.  Clearly, F-Types powertrain strongly contributes to its fun to drive and combined with its classic styling owners score the car very strongly.

2014 Subaru BRZ9.  Subaru BRZ:  The BRZ may be a new category of sporty coupe.  It is built to be extremely maneuverable and fun for a young person.  Small, rear wheel drive, and with the ability to drift around corners, 89% of its owners are totally satisfied with its fun to drive.  In the case of the BRZ, its power and acceleration does not deliver on its looks or fun to drive image.  Only 30% of BRZ owners are totally satisfied with its power and acceleration ranking it 225th.  About 56% BRZ owners are totally satisfied with its braking.  Where BRZ shines is in handling with 84% of its owners totally satisfying.  It appears that Subaru could improve the standing of the BRZ if engine power was increased substantially.

2014 Chevrolet Camaro10.  Chevrolet Camaro:  A classic American muscle car, 89% of its owners are totally satisfied with its fun to drive attributes.  Camaro ranks 17th in power and acceleration with 73% totally satisfied.  It ranks 18th in braking with 77% of its owners totally satisfied.  Camaro ranks 10th in handling.  These are solid results for a sporty coupe showing Camaro succeeds not only on the basis of its iconic image and styling, but also on dynamics.

2014 Ford Mustang11.  Ford Mustang: The outgoing Mustang still has a lot going it with 88% of its owners totally satisfied with its fun to drive.  Mustang owners rank its power and acceleration 28th with 68% totally satisfied.  Mustang falls to 95th in braking with 65% totally satisfied.  It is 55th in handling with 71% totally satisfied.  Clearly, style, image and reputation have gone a long way in contributing to Mustang’s position among fun to drive cars.

2014 MINI Paceman12.  MINI Paceman:  The wierdly styled MINI Paceman is totally fun to drive for about 88% of its owners.  46% of its owners are totally satisfied with its power and acceleration ranking 156th, other MINI entries rank substantially higher.  About 67% of its owners are totally satisfied with its braking ranking 52nd.  About 75% of owners are totally satisfied with its handling – 27th.  Head-turning styling and image strongly contribute to the fun to drive aura of the MINI Paceman.

2014 Mazda Miata13.  Mazda Miata:  Miatas, or MX-5s, are famous for how fun to drive they are.  About 86% of its owners are totally satisfied with its fun to drive attributes.  Miata is not supposed to be blindingly fast it is supposed to be fun and most owners recognize that.  Still, ranking 109th, 53% of its owners are totally satisfied with its power and acceleration.  About 68% are totally satisfied with its braking – 48th.  About 64% are totally satisfied with its handling – 29th.

2014 Mitsubishi Lancer EVO14.  Mitsubishi Lancer EVO:  The last Lancer EVO ranks 14th in fun to drive with 85% of its owners totally satisfied.  Generally, a car sold for its performance never lives up to the expectations of its owners in power and acceleration, but the EVO seems to be an exception.  About 71% of its owners are totally satisfied with its power and acceleration – ranking 22nd.  About 78% are totally satisfied with braking – 13th.  About 78% are totally satisfied with handling – 15th.  This is a pretty good all-around performance for dynamic attributes.  Sayonara EVO, you will be missed.

2014 Scion FR-S15.  Scion FR-S: The FR-S is the Scion version of the Subaru BRZ.  About 85% of its owners are totally satisfied with its fun to drive.  Like the BRZ, FR-S owners want more power and acceleration – only 33% are totally satisfied – ranked 222nd.  About 52% are totally satisfied with its braking – ranking 178th.  About 73% of FR-S owners are totally satisfied with its handling – that is what the car is designed for after all – ranking 37th.

Top Ten Fun to Drive Brands:  The ranking of brands includes the fun to drive results for all their entries.  The top ten brands are:  1) Porsche, 2) MINI, 3) BMW, 4) Audi, 5) Jaguar, 6) Fiat, 7) Scion, 8) Cadillac, 9) Lincoln, 10) Mercedes-Benz.


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2014 Mitsubishi Mirage – 3rd World Appliance

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We at AutoPacific have just completed a week’s worth of driving the Thailand-built Mitsubishi Mirage. Now we know what drivers in a third world country experience when they drive locally assembled cars. And we don’t like it much.
2014 Mitsu Mirage SV


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Hybrid, Small Car Owners Least Satisfied With Acceleration

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Satisfied With Acceleration If you are a lucky enough to own a Jaguar XJ, you likely are extremely satisfied with the power and acceleration of your car. In AutoPacific‘s new car and light truck research, 100% of XJ owners are extremely satisfied. Overall, 51% of new car and light truck buyers are extremely satisfied with the power and acceleration of their vehicle. About 86% of sports car owners are extremely satisfied. About 71% of sporty car owners and 70% of aspirational luxury cars are extremely satisfied. At the other end of the spectrum are owners of hybrids and small cars. Only 37% of hybrid owners are extremely satisfied with power and acceleration compared with 40% of small car owners. This might be expected since these products are biased toward maximum fuel economy usually at the expense of spirited driving.

Prius Plug In Hybrid Owners Least Satisfied with Power and Acceleration

Prius Plug In Hybrid Owners Least Satisfied with Power and Acceleration

Toyota Prius owners are least satisfied no matter which Prius is owned. Only 19% of Prius Plug-In Hybrid owners are extremely satisfied with the power and acceleration of their vehicle. Only 20% of Prius c owners are extremely satisfied. Only 24% of Prius v owners are extremely satisfied and only 27% of the Prius are extremely satisfied. Other Toyotas in the bottom twenty include the Matrix (21%), Lexus CT200h (29%) and Scion xD (30%). Ten of the bottom twenty are hybrids in addition to the seven models from Toyota are: Hyundai Sonata Hybrid (24%), Honda CRZ (26%) and Honda Insight (27%). Four economy cars are among the lowest rated: Honda Fit (25%), Nissan Versa (25%), Mazda 2 (27%), Ford Fiesta (28%), Kia Rio (29%) and Hyundai Accent (30%). Completing the bottom 20 are: Mazda CX5, Mitsubishi Outlander Sport, Mitsubishi Outlander and Jeep Patriot.

How Important is Power and Acceleration? Of course, one of the key questions is how important power and acceleration is to these owners. Overall, 39% of owners say power and acceleration is extremely important to them. So the industry is overachieving slightly having 51% of owners extremely satisfied. Among hybrid owners, only 23% say power and acceleration is extremely important (compared with 37% satisfied). Among small car owners, power and acceleration is important only to 28% (compared with 40% satisfied).


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2014 Mitsubishi Outlander Goes Mainstream

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The 3rd generation Mitsubishi Outlander will be introduced in mid-2013 as a 2014 model year product.  The new Outlander is based on carryover architecture, but has all new sheetmetal giving it a much more mainstream look.  Where its predecessor has a very distinctive front end theme – admittedly controversial because of its “shark nose” style – the new Outlander goes decidedly mainstream.  This is an example of Mitsu taking a very conservative approach and attempting to sell a style that no one will find controversial.

Viewed from a lower angle, the lower grille opening reminds some of Lightning McQueen in Disney/Pixar’s Cars movies.  The key distinguishing feature for the new exterior style other than the toned-down front six inches is the deep character line stretching from the front fender through the doors and ending at the rear quarter. There is a horizontal bright trim piece on the liftgate stretching between the taillamps that looks like a bit of an afterthought.

Overall, the new Outlander is not displeasing, it just doesn’t grab you with its styling.  For a vehicle Mitsubishi hopes will be a strong seller, the Outlander blends in rather than stand out.  One way to make a statement is through pricing and it appears that Mitsubishi will drop the base price of the Outlander while adding equipment providing a stronger value statement.


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2012 Mitsubishi i: Let’s Give Them Something to Talk About

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Mitsubishi has been on something of a downturn over the last few years, even more so than most of the automakers during this recession.  Aging model lines and relatively little marketing have reduced the brand’s visibility over the years despite some exciting turbocharged and all wheel drive products, in stark contrast to Mitsubishi’s relatively high profile at the turn of the century due to extroverted products, catchy commercials, and creative financing.


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Mitsubishi i-Gas and i-MiEV – Ready for Prime Time?

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I have been looking for a chance to drive the diminutive Mitsubishi i-Cars ever since I first saw the photos of them. When visiting Mitsubishi HQ in Cypress, California, there they are in the lobby on display. But it wasn’t until the just finished Outlander and Friends press preview Mitsubishi held in Palm Springs that I was able to drive both of the i-Cars.

Mitsubishi i-MiEV_SV_VehicleVoice.jpg

There were two i-Cars at the preview – the i-MiEV (Mitsubishi innovative Electric Vehicle) – the all electric Japanese kei car that the press is reporting on continuously and its gasoline-powered base car. Lets talk about the gas-powered version first.
“kei” Car for the USA? First, the Mitsubishi i is a very, very small car. It is a Japanese “kei” car meaning it is designed to be a tiny commuter car for dense urban environments. It also means that the car is limited to a 660cc engine. The example we were able to drive was powered by a turbocharged 660cc engine, had an automatic transmission and all wheel drive.


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2009 Mitsubishi Lancer Wins AutoPacific's Vehicle Satisfaction Award for Compact Car

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2009_Mitsu_LancerRalliart.jpgFor the second year in a row, the Mitsubishi Lancer has won the Compact Car segment. Lancer owners have weighed in on the eighth-generation Lancer. They rate it highly, giving it the segment win against worthy competition like the Honda Civic and Toyota Corolla. With a class-leading image, the Lancer looks the part. Attributes for which the Lancer strongly scored include:
• Image and exterior styling
• Safety features that help owners feel safe while driving
• Vehicle dynamics which include fun to drive, handling, braking, power and acceleration
• Lancer is great to look at and a blast to drive


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Mitsubishi i-Miev: An Electrifying Drive?

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Ed Kim got an exclusive interview and drive with Kenichiro Wada, the project manager for Mitsubishi’s innovative i-Miev electric car. Hear Wada-san talk about some of the car’s innovative features as well as his take on some of the infrastructure challenges that face pure electrics.


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Mitsubishi Lancer Wins AutoPacific 2008 Vehicle Satisfaction Award in the Compact Car Segment

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Lancer VSA.jpg

The all-new Mitsubishi Lancer outpaced the competition in the very competitive Compact Car Segment. From the base Lancer to the GTS, owners are satisfied with the reincarnation of Mitsubishi’s compact, 4-door sedan. Owners appreciated the Lancer’s Exterior Styling, with its aggressive design and shark-like nose. There also were high satisfaction scores for Safety as Mitsubishi sets a new benchmark for passive safety with a seven-airbag system, a first in the segment.

Posted in: Awards, Mitsubishi

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