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Television commercials are designed to grab our attention - to motivate us to take some action, based on the emotion created. As such, national TV spots are often expensive (as in millions of dollars for a 30 second spot), and in some cases risky, too. Thanks to some new automotive technology, at least one part of the formula is about to change.

Nissan believes it has a new Mid-Size Sedan benchmark with its 2007 Altima.

Welcome to VehicleVoice Episode #37

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As a former race car driver, Steve Saleen is uniquely qualified to build a fast car. But when he founded Saleen Autosport in 1984 and introduced the first Saleen Mustang, few people thought he would build a fullfledged manufacturing plant. But that’s exactly what Steve Saleen has done.

20 years later, Saleen makes not only kick-ass Mustangs, but a super-charged truck and the super-fast, super-horsepowered, super-race winning super car – the S7.

Contributor David Barrett visited the Saleen plant on the most exciting day of the year, the tenth annual Saleen open house where he not only got a personal tour of the factory floor, but got a chance to chat with Saleen [...]

Volkswagen introduced four special edition cars and announced a special promotion for the 4th Quarter of 2006 at an event at the Playboy Mansion. The special editions included a high value Wolfsburg Edition Jetta, two Fahrenheit models - a GTi Fahrenheit and GLi Fahrenheit, and a triple white New Beetle.

Car and light truck sales in the USA are forecast to exceed 18,000,000 cars and light trucks by 2010 or 2011. This is about 4% higher than the previous peak reached in 2000.

The all new 2007 Nissan Sentra competes with the Honda Civic, Toyota Corolla, Mazda3, Ford Focus and Chevrolet Cobalt. For 2007, every major dimension has been expanded to meet American tastes.

Time to preview vehicles showcased at the 2007-Model Orange County Auto Show. There were some vehicles you’d want to take home, a few you’d keep covered in the garage and others you’d never let onto your driveway.

While I never thought the MX-5 needed a retractable hard top, it does fit the vehicle well.

Second-generation BMW MINI revealed at Paris Auto Show (Paris Mondial de l'Automobile)

French Concepts shown at 2006 Paris Auto Show (Paris Mondial de l'Automobile)