On Monday June 16, 2014, AutoPacific announced its 18th annual Vehicle Satisfaction Awards (VSA), identifying the most satisfying 2014 model year vehicles on the market. Other automotive awards provide information on defects – things gone wrong. AutoPacific’s research looks at the issue of vehicle ownership in a totally different way – how satisfied a new vehicle is to its owner. While it’s important to know how well a vehicle is screwed together, it is even more important to learn how well buyers and drivers feel about their vehicle.
The AutoPacific 2014 Vehicle Satisfaction Awards objectively measure owner satisfaction with 50 separate attributes ranging from interior comfort and convenience to fuel economy and performance. “Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says George Peterson, president of AutoPacific. “The winners perform well in 50 separate categories that objectively measure the ownership experience.” An industry benchmark for measuring how satisfied an owner is with his/her new vehicle, AutoPacific’s VSA are based on the results of responses from over 92,000 new vehicle owners.
For 2014, the most satisfying brands are Lincoln, Top Premium Brand and GMC, Top Popular Brand. The vehicle – car or truck – registering highest overall satisfaction is the new-for-2014 Mercedes-Benz S-Class that also wins AutoPacific’s second President’s Award for achieving the highest VSA score ever. The truck with the highest overall satisfaction score is the new BMW X5 Premium Luxury Crossover SUV.
“With the launch of each new car and truck, carmakers try to improve the product and increase the satisfaction of their buyers,” explains Peterson. “By surveying a substantial number of owners who have purchased a new 2014 model year vehicle, The AutoPacific’s 2014 Vehicle Satisfaction Awards provide an objective measurement of how well the makers are doing. More than one-third of new vehicle buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.”
The awards in 2014 are much more diverse than they have been in previous years, with no single brand dominating the results. Multiple top-ranked award winners are: Chevrolet with four winners; Lincoln with three winners; Mercedes-Benz, BMW, Kia, and GMC with two winners each.
The brands that improved their relative ranking positions in 2014 compared with 2013 are: GMC moving from 17th to 8th position; Lincoln moving from 6th position to 1st position; Ford moving from 25th to 19th; Chevrolet moving from 21st to 16th. Brands with the largest drop in position were Volkswagen moving from 16th to 28th position and Jaguar dropping from 7th to 17th.
From a manufacturer perspective, General Motors was tops with seven wins and Ford had four wins.
“AutoPacific 2014 Vehicle Satisfaction Awards help vehicle buyers sort through an increasingly complicated selection of brands and models. For the 2014 model year, there are 274 models and 32 brands from which to choose a new vehicle. The VSA clearly shows the buyers which vehicles are at the top of the class they are considering,” says Peterson.
Top 2014 model year performers are:
PRESIDENT’S AWARD FOR HIGHEST VSA SCORE EVER: Mercedes-Benz S-Class
HIGHEST SATISFACTION PREMIUM BRAND: Lincoln
HIGHEST SATISFACTION POPULAR BRAND: GMC
2014 PASSENGER CAR WINNERS:
|Premium Luxury Car
Executive Luxury Car
Aspirational Luxury Car
Luxury Mid-Size Car
Premium Compact Car
BMW 3-Series GT
Lincoln MKZ Hybrid
2014 LIGHT TRUCK WINNERS:
|Heavy Duty Pickup
Light Duty Pickup
Premium Luxury Crossover SUV
Luxury Crossover SUV
Large Crossover SUV
Premium Mid-Size Crossover SUV
Mid-Size Crossover SUV
Compact Crossover SUV
|Ford F-Series Super Duty
Jeep Grand Cherokee
Satisfied With Acceleration If you are a lucky enough to own a Jaguar XJ, you likely are extremely satisfied with the power and acceleration of your car. In AutoPacific‘s new car and light truck research, 100% of XJ owners are extremely satisfied. Overall, 51% of new car and light truck buyers are extremely satisfied with the power and acceleration of their vehicle. About 86% of sports car owners are extremely satisfied. About 71% of sporty car owners and 70% of aspirational luxury cars are extremely satisfied. At the other end of the spectrum are owners of hybrids and small cars. Only 37% of hybrid owners are extremely satisfied with power and acceleration compared with 40% of small car owners. This might be expected since these products are biased toward maximum fuel economy usually at the expense of spirited driving.
Prius Plug In Hybrid Owners Least Satisfied with Power and Acceleration
Toyota Prius owners are least satisfied no matter which Prius is owned. Only 19% of Prius Plug-In Hybrid owners are extremely satisfied with the power and acceleration of their vehicle. Only 20% of Prius c owners are extremely satisfied. Only 24% of Prius v owners are extremely satisfied and only 27% of the Prius are extremely satisfied. Other Toyotas in the bottom twenty include the Matrix (21%), Lexus CT200h (29%) and Scion xD (30%). Ten of the bottom twenty are hybrids in addition to the seven models from Toyota are: Hyundai Sonata Hybrid (24%), Honda CRZ (26%) and Honda Insight (27%). Four economy cars are among the lowest rated: Honda Fit (25%), Nissan Versa (25%), Mazda 2 (27%), Ford Fiesta (28%), Kia Rio (29%) and Hyundai Accent (30%). Completing the bottom 20 are: Mazda CX5, Mitsubishi Outlander Sport, Mitsubishi Outlander and Jeep Patriot.
How Important is Power and Acceleration? Of course, one of the key questions is how important power and acceleration is to these owners. Overall, 39% of owners say power and acceleration is extremely important to them. So the industry is overachieving slightly having 51% of owners extremely satisfied. Among hybrid owners, only 23% say power and acceleration is extremely important (compared with 37% satisfied). Among small car owners, power and acceleration is important only to 28% (compared with 40% satisfied).
Background of AutoPacific’s IVAs: AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers. The person driving the truck does not want it to be bigger or more powerful or have better info/entertainment systems. Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.
As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility Among all trucks about 22% of owners want better driver’s seat visibility. Roominess About 19% of truck owners want more passenger roominess than now. Power vs Fuel Economy Even when talking about today’s high gas prices, truck owners want good power and acceleration. About 21% want more power and acceleration and only 9% of the respondents would sacrifice power and acceleration for better fuel economy. Ingress/Egress About 19% of all truck owners want their vehicles to be easier to get in and out of. Info/Entertainment Technology Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today. Some manufacturers have a good handle on this, but 22% of truck owners want more info/entertainment technology than they have now. These folks are offset by 14% who want their info/entertainment technology to be easier to use.
With that preamble in mind, here are the Ideal Vehicle Award winners for trucks for 2013…
Background of AutoPacific’s IVAs: AutoPacific’s Ideal Vehicle Awards for 2o13 are given to brands and vehicles that best meet the expectations of their buyers. The person driving the car does not want it to be bigger or more powerful or have better info/entertainment systems. Based on the results of over 52,000 respondents, the IVAs are owner-based awards that can serve to give car and truck buyers an idea of how well manufacturers have designed vehicles with their customers in mind.
As you read through the brief descriptions of the winners’ results you will notice some similarities where owners of most vehicles want change. Visibility Among all cars about 29% of owners want better driver’s seat visibility. Too often visibility is sacrificed for swoopy styling. Roominess About 24% of car owners want more passenger roominess than now. Of course, some people bought a vehicle that may be smaller than they like so they want something bigger, but many are also reacting because passenger roominess has been sacrificed for style. Power vs Fuel Economy Even when talking about today’s high gas prices, owners want good power and acceleration. About 26% want more power and acceleration and only 7% of the respondents would sacrifice power and acceleration for better fuel economy. Ingress/Egress Going with the basic package challenges like roof height vs styling and rear seat room vs styling there is also ease of getting in and out. About 26% of all car owners want their vehicles to be easier to get in and out of. Info/Entertainment Technology Design of the info/entertainment technology is one of the most hotly contested areas of vehicle design today. Some manufacturers have a good handle on this, but 25% of car owners want more info/entertainment technology than they have now. These folks are offset by 13% who want their info/entertainment technology to be simpler and easier to use.
With that preamble in mind, here are the Ideal Vehicle Award winners for cars for 2013…
The 2013 New York International Auto Show was full of important reveals this year… renewed crossovers – Toyota Highlander, Acura MDX, an all new Range Rover Sport, the new BMW 335GT, freshened Dodge Durango, the all new Cadillac CTS and many more. The most important, however, were the Audi A3 and the Jeep Cherokee. Why? Both vehicles are very important to their brands and have the potential to generate substantial sales.
Audi Takes the Safe Route with A3: The 2015 Audi A3 really was not at the New York Auto Show. The A3 will be officially introduced at the Shanghai Auto Show in late April 2013, but there was a reveal for about 120 journalists the evening before the first press day. It will be launched in the USA in early 2014.
The smaller Audi A3 has anchored the Audi lineup with a five-door hatchback (“Sportback”) that never had much sales potential in the USA. American buyers continue to perceive liftback cars as cheaper, flimsier and less desirable. In Europe, the five-door is the preferred bodystyle primarily because European car-owners do not have the American-style family fleets where there is a vehicle for every purpose. For a one vehicle family, the hatchback can carry out a multitude of duties.
Recognizing that to really succeed in the USA market, the 2014 Audi A3 becomes a much more traditional three-box four-door sedan. This gives Audi an opportunity to really step up sales in the face of the upcoming front wheel drive Mercedes-Benz CLA and the already-on-the-market BMW 1-Series. Audi did not stray from its own winning formula. Audi DNA is present in the exterior styling and the interior with an A8-like sweep at the front of the instrument panel. Very nicely done, but not one obvious risk.
The A3 comes with four 4-cylinder engine choices – 170HP 1.8L turbo, 2.0L turbo (we’re guessing at about 230HP), 150HP 2.0L turbo diesel and high output 2.0L turbo (we’re guessing at about 275HP). The high output goes in the S3 model. The Sportback will return in the 2014 calendar year with e-tron plug-in hybrid technology.
The A3 will not be a Spartan A-Segment car. Audi is positioning it as a fully-featured Audi – just smaller. It will offer Audi’s MMI system, 4G LTE connectivity and even Audi’s Bang & Olufsen audio system.
One key takeaway from the A3 reveal is that the car is the same size as 1994 model year A4. A very successful car with solid sales results, the A4 was key in establishing Audi as a very desirable premium brand in the USA.
Something tells us that the A3 will not be an inexpensive car with its impressive standard equipment load (leather seating, bluetooth, rain sensing wipers and panoramic moon roof standard). With the slightly larger Mercedes CLA announced at a sub-$30,000 price we are wondering where the new A3 will be positioned?
Jeep Cherokee Returns While the Audi A3 is a low risk opportunity for volume growth, Jeep’s new Cherokee is at the polar opposite on the risk scale. Jeep describes the Cherokee’s styling as “polarizing” and it certainly is. Mike Manley, President of Jeep cautioned journalists in a December briefing before the Detroit Auto Show that “you might not understand” the vehicle. This was somewhat reminiscent of Wayne Cherry’s (head of GM styling in the late ’90s) statement that “you are too old to understand the (Pontiac) Aztek. In Manley’s defense, he describes the styling direction for the Cherokee as “something that will be fresh in 2019”. So Jeep has not taken this path lightly. It is a calculated step.
What is so polarizing about the Cherokee? First, it takes the name of one of the most successful SUVs ever produced. The 1980s Cherokee was the first high volume SUV to add a 4-door bodystyle to the lineup and soon proved that 4-doors, not 2-doors, were the way to go. The Cherokee had the seven vertical slot grill that is part of Jeep’s DNA, but it had rectangular headlamps that, while modern for the time, broke away from the traditional round headlamps Jeep used.
While the new Cherokee is relatively conventional from the A-Pillar rearward, its front end design is the most surprising and, yes, controversial. Instead of round headlamps, the Cherokee has horizontal units styled into the front fascia and fenders. Cherokee still has the seven vertical slots in the front fascia – part of Jeep DNA since the beginning – but they now are bent in the center giving the vehicle a more aerodynamic appearance. The story of the capability of the vehicle is being lost in the commentary about its front end styling.
Under the skin, the Cherokee uses the same Alfa/Fiat platform used by the new Dodge Dart. It has a 9-speed automatic transmission and three advanced 4×4 systems. The Trailhawk model is fully “Trail Rated”. Think of Trailhawk as the Cherokee Rubicon. Powered by a 184HP 2.4L Multi-Air TigerShark 4-cylinder engine, Jeep claims a cruising range of up to 490 miles and highway fuel economy of 31mpg. The optional 3.2L Pentastar V6 gets 271HP.
Cherokee has a full array of Chrysler’s latest features available from its UConnect information system with an 8.4-inch center screen and programmable instrument cluster, new steering wheel controls, parking assist systems, blind spot monitoring, cross path detection and adaptive cruise control with stop and go capability. These features are becoming the price of entry in mid-size vehicles and even some smaller entries.
When Bob Lutz was a Chrysler he once said (of the early 2000’s Peterbilt style Ram pickup), “I don’t care if people love it or hate it as long as 15% of them love it enough to buy it”. That may be the case with the new Cherokee. A Polarizing design will certainly get people talking and writers writing. So far, it seems that the negatives are outweighing the positives on the Cherokee. It won’t take long to tell if the vehicle is a sales success. It begins production in April 2013.
Award Winner Gets Major Changes After Only Three Years The 2012 Grand Cherokee has been arguably the best affordable “real” SUV on the market since the latest generation was launched for the 2011 model year. The Grand Cherokee was so good that its owners rated it higher enough against its competition to win AutoPacific’s Vehicle Satisfaction Award in 2011 and 2012 AND AutoPacific’s Ideal Vehicle Award in 2011 and 2012! This sweep in these tough-to-win owner awards is testament to the excellence of the Grand Cherokee.
Developed in Time of Hardship The 2011 Grand Cherokee was developed during the dark days of the reign of Cerberus Capital Management. Their ownership of Chrysler steered the firm to the bankruptcy courts and a bailout by the U.S. and Canadian government, UAW and CAW. Ultimately, Fiat took control of Chrysler and Jeep and the firm is now prospering. It is surprising that under the eyes of Cerberus, the 2011 Grand Cherokee turned out to be such a good vehicle.
Best Gets Better Like other Chrysler products (Chrysler 300, Chrysler 200, Dodge Charger, Ram 1500), Jeep’s product team has reinvigorated the vehicle but mostly under the skin. The front fascia is new. Taillamps are new. A couple of wheel designs are new. And the interiors are new and much more upscale. Grand Cherokee gets Chrysler’s latest iteration of its excellent and easy to use UConnect system. Gone is the 5-speed automatic transmission replaced by a silky smooth 8-speed unit. A 240HP 3.0L V6 diesel is available for the first time. So, the Grand Cherokee is a substantially upgraded version of the 2011 vehicle. And it works!
AutoPacific’s Ideal Vehicle Award (IVA) recognizes the vehicle that best hits the target its buyers demand. Winning an IVA shows the product planners, engineers and designers of the manufacturer understand what their target customers want and have created the vehicle to best meet their demands.
Grand Cherokee Edges Nissan Xterra for IVA Win: The 2012 Jeep Grand Cherokee comes closest to the ideal of any Premium Mid-Size SUV. The Grand Cherokee edges out the second place Nissan Xterra by 32 rating points to win in its class. Having eighty-percent or more of owners rating a characteristic ideal is outstanding. Achieving a score of ninety-percent is even more impressive. Ninety-percent or more of Grand Cherokee owners rate its ride and handling ideal. Eighty-percent or more of Grand Cherokee owners find these additional characteristics ideal: exterior size, interior lighting, passenger roominess, exterior styling, driver’s seat comfort, tires and safety features.
A Few Shortfalls – Some Could Have Been Offset by Selecting Available Options and Powertrains: About 32% of Grand Cherokee owners want better driver’s seat visibility. About 30% want better infotainment technology. These owners likely did not opt for the extra cost uConnect entertainment and information system. About 28% of Grand Cherokee owners want better power and acceleration, but only 7% would trade off power and acceleration for better fuel economy. They must not have opted for the HEMI V8. About 28% want their Grand Cherokee to be easier to get into and out of. About 25% want more distinctive wheels than now. About 24% want more interior storage compartments. About 23% of Grand Cherokee want more cargo space than now. About 15% want a softer driver’s seat than now.
You can find an Autobytel review of this IVA award winner at http://www.autobytel.com/auto-news/awards/ideal-suvs-pickups-rated-by-owners-in-2012-iva-awards-112117/
For a complete summary of all AutoPacific 2012 Ideal Vehicle Award results contact firstname.lastname@example.org and title your email “IVA Results”. A copy of the results will be emailed to you within 48-hours.
Best in Class 2012 Premium Mid-Size SUV: Jeep Grand Cherokee
2012 Jeep Grand Cherokee Wins AutoPacific Vehicle Satisfaction Award
Owners of the 2012 Jeep Grand Cherokee give the Premium Mid-Size SUV top ratings in nineteen of forty-eight characteristics measured in AutoPacific’s 2012 Vehicle Satisfaction Award research. The Grand Cherokee has been the Most Satisfying Premium Mid-Size SUV since it was all new for the 2011 Model Year. It has won two years in a row. The Grand Cherokee gets top marks for Rear Seat Comfort, Exterior Color, Interior Styling, Interior Materials, Interior Storage, Braking, Fuel Economy, Ride, Quietness, Interior Lighting, Cupholders, Tire Brand/Size/Appearance, Wheel Size and Style, Infotainment Technology, Price, Recyclability, Advanced Powertrain Technology, Collision Avoidance Technology, and Range. Ratings for characteristics in the Mid-Size Premium SUV Class are a bit lower than for some other categories of vehicles (many of these are based on truck chassis), so considering that a perfect score for an attribute is 5.0 rating points, a rating of 4.2 or higher can be considered more than competitive. Grand Cherokee owners rate the truck at 4.2 or higher twenty-four of the forty-eight characteristics including: Overall Satisfaction, Exterior Size, Seating Capacity, Driver’s Seat Comfort, Ease of Loading Cargo, Image, Vehicle’s Reputation, Brand’s Reputation, Exterior Color, Exterior Styling, Interior Styling, Interior Materials, Braking, Handling, Fun to Drive, Reliable/Dependable, Ride, Quietness, Quality Feeling Controls, Feeling Safe While Driving, Safety Features, Safety Rating, Overall Quality, and Durability. Grand Cherokee owners rate the vehicle below 4.0 satisfaction rating points in eight categories: Ease of Getting In and Out, Flexible Seating, Fuel Economy (even though it is the highest best in the class), Range (best in class), Environmental Friendliness (tied for best in class), Price (best in class), Recyclability (best in class), and Collision Avoidance Technology (best in class). Grand Cherokee owners give the vehicle strong overall ratings that place it at the forefront of its competition.
It was about a year ago when I first got my hands on the new-for-2011 model year Jeep Grand Cherokee. Looking bigger, better and more refined than ever, the Grand Cherokee had a few nit picks that could have made it just the teensiest bit better. For 2012, Jeep decided to make a few of these changes. Let’s check ’em out.
The Jeep Wrangler is the spiritual heart and soul of the Jeep lineup. It is a true icon, recognized far beyond automotive circles. Its mere existence lends credibility to less off-road capable brandmates ilke Patriot and Compass. After all, it can be argued that Wrangler is THE original off-road SUV. With its heritage hearkening back to the Second World War, performing its duties heroically on battlefields in both the Pacific and European theaters, the Wrangler has off-road credibility arguably matched by no one.