Category: The Car Biz

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Cadillac is adding standard scheduled maintenance - Premium Care - to its 2011 Model Year products. Providing scheduled maintenance is a way to demonstrate commitment to the customer, reduce ownership costs and increase customer loyalty. BMW has been offering scheduled maintenance for years and has effectively shed its "Break My Wallet" image that existed prior to the scheduled maintenance program.
AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.

Two-Year Purchase Intention Down
AutoPacific_VV.jpgTUSTIN, Calif. (May 3, 2010) – AutoPacific, an authoritative automotive research and insight company, regularly tracks the impact of fuel prices on the type of vehicles Americans will consider buying. The results for the just completed Fuel Price Impact Survey show some surprising results, and are summarized below.
While there are many indications that the recession is ending, at least in terms of new vehicle sales it may be too early to declare victory, as expressed intent to purchase a new car or truck in the next two years has slightly declined over the January to March period.
Over 1,000 respondents completed AutoPacific’s March 2010 wave of its Fuel Price Impact Survey.

GM and Carfax team up to provide recall information on used cars.
Nissan lays down the gauntlet with heavily aggressive pricing for their first EV, the LEAF.
FAQs from Toyota. Reaching out to customers with clear answers.
Ed Kim talks on Fox Business News about what the auto industry can expect in 2010 and beyond. and AutoPacific have taken a look at all the new trucks sold in the past 10 years and made their picks for the most significant trucks of the decade. The trucks that made the list introduced cutting edge technologies and pushed the segment into new territory.
The industry can look forward to year-on-year recovery over AutoPacific's five-year forecast period, but at a relatively gradual pace. In the near term, AutoPacific forecasts industry volume of 11.4 million units in 2010 as the economy slowly heals but also as unemployment hampers faster industry sales recovery.
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